Lennar KB Home synergies could mirror the CalAtlantic playbook

The U.S. homebuilding industry remains more fragmented than outsiders believe, even after years of consolidation. Lennar continues to be one of the biggest builders in the country, but size alone isn’t the main factor anymore; the next advantage comes from blending operational efficiency with customer segmentation. That is why KB Home appears to be a […]

BuildersUpdate pay-at-closing model targets builders’ marketing risk

BuildersUpdate.com has rolled out a “pay upon performance” model that shifts new-home marketing costs from upfront spend to a flat fee due only when a sale closes, aiming squarely at builders’ growing concern over wasted lead-gen dollars in a choppy demand and rate environment. Announced March 26, 2026, the program lets homebuilders list communities on […]