PulteGroup unveils its first Florida Del Webb Explore community
Del Webb Explore at North River Ranch opened May 30 with gated amenities, as the Sarasota market posted a 6.0% price drop in 2025.
Marketing & Sales
Auto Added by WPeMatico
New home sales stumble in April, as affordability pressures mount
U.S. new home sales fell to a 622,000 SAAR in April, down 6.2% from March and 11.3% year over year. The median price rose to $422,500 and supply increased to 9.4 months as affordability pressures persisted.
Housing starts overachieved in March amid warning signs aplenty
March starts reached 1.5 million, single-family 1.03 million, while permits fell 10.8% and completions dropped 13.5% year over year.
A look at Taylor Morrison’s eye-catching marketing campaign
Taylor Morrison partnered with Liquid Death on a sweepstakes to give away a roughly $355,000 home. The campaign launched March 31 and generated 3,500 leads in the first 24 hours, with entries tied to product purchases and community tours.
Florida: In choppy 2026, one state is many homebuilding markets
Southwest Florida metros saw the steepest drops in 2025, led by Punta Gorda at -11.93%, as insurance and inventory weigh on demand
BuildersUpdate pay-at-closing model targets builders’ marketing risk
BuildersUpdate.com has rolled out a “pay upon performance” model that shifts new-home marketing costs from upfront spend to a flat fee due only when a sale closes, aiming squarely at builders’ growing concern over wasted lead-gen dollars in a choppy demand and rate environment. Announced March 26, 2026, the program lets homebuilders list communities on […]
Rekindling urgency: A Spring Selling 2026 homebuilders elegy
Show of hands. Who among us has purchased a home to live in – any home, in any place, at any price – without feeling at some point like we were on an emotional roller coaster? Anybody? Buying a home is one of those acts few would call entirely rational. For most of us, it […]
Built-for-rent multifamily starts jump 18% in Q4 2025
Built-for-rent multifamily construction surged at the end of 2025, extending the cycle’s heavy tilt toward rentals and keeping average apartment sizes below pre-Great Recession levels, according to a National Association of Home Builders (NAHB) analysis of Census Bureau data. NAHB Chief Economist Robert Dietz reported that 96,000 multifamily units started construction in the fourth quarter […]
January new home sales fall 17.6%, weather and rates in focus
January new home sales fell to a 587,000 annual rate, down 17.6% from December, with prices at $400,500, after a positive sales year in 2025.
Homebuilder confidence nudges up but remains below par
Builder confidence stayed at 38 in March, with 37% cutting prices and oil near $100 per barrel adding pressure to demand and costs.