Amblebrook and Shea’s Trilogy are rewriting their 55+ value pitch
Showcasing daily life programming and social engagement can help convert hesitant active adult prospects to buying now
Marketing & Sales
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New home demand swoons even as sales prices hit a 5-year low
As new orders weakened in July, the median sales price of a new home fell to $393,800, the lowest level recorded since July 2021
Builder sentiment runs soft as affordability strain subdues orders
Homebuilders continue to rely on incentives to drive sales. Those who buck this trend differentiate on product and community offerings
PulteGroup unveils its first Florida Del Webb Explore community
Del Webb Explore at North River Ranch opened May 30 with gated amenities, as the Sarasota market posted a 6.0% price drop in 2025.
New home sales stumble in April, as affordability pressures mount
U.S. new home sales fell to a 622,000 SAAR in April, down 6.2% from March and 11.3% year over year. The median price rose to $422,500 and supply increased to 9.4 months as affordability pressures persisted.
Housing starts overachieved in March amid warning signs aplenty
March starts reached 1.5 million, single-family 1.03 million, while permits fell 10.8% and completions dropped 13.5% year over year.
A look at Taylor Morrison’s eye-catching marketing campaign
Taylor Morrison partnered with Liquid Death on a sweepstakes to give away a roughly $355,000 home. The campaign launched March 31 and generated 3,500 leads in the first 24 hours, with entries tied to product purchases and community tours.
Florida: In choppy 2026, one state is many homebuilding markets
Southwest Florida metros saw the steepest drops in 2025, led by Punta Gorda at -11.93%, as insurance and inventory weigh on demand
BuildersUpdate pay-at-closing model targets builders’ marketing risk
BuildersUpdate.com has rolled out a “pay upon performance” model that shifts new-home marketing costs from upfront spend to a flat fee due only when a sale closes, aiming squarely at builders’ growing concern over wasted lead-gen dollars in a choppy demand and rate environment. Announced March 26, 2026, the program lets homebuilders list communities on […]
Rekindling urgency: A Spring Selling 2026 homebuilders elegy
Show of hands. Who among us has purchased a home to live in – any home, in any place, at any price – without feeling at some point like we were on an emotional roller coaster? Anybody? Buying a home is one of those acts few would call entirely rational. For most of us, it […]