Builder confidence plunges as rate shock, costs squeeze margins
NAHB’s October Housing Market Index for builder confidence dropped three points to 29, a low since June 2012
Marketing & Sales
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Where builder discounts are biggest and who is still buying
Audience Town analyzed 201,000 sales across 25 markets and found every market sold below asking
Builders cut prices as new home supply holds at 8.5 months
Median price fell 5.8% year over year and supply held at 8.5 months as buydowns remain entrenched
Amblebrook and Shea’s Trilogy are rewriting their 55+ value pitch
Showcasing daily life programming and social engagement can help convert hesitant active adult prospects to buying now
New home demand swoons even as sales prices hit a 5-year low
As new orders weakened in July, the median sales price of a new home fell to $393,800, the lowest level recorded since July 2021
Builder sentiment runs soft as affordability strain subdues orders
Homebuilders continue to rely on incentives to drive sales. Those who buck this trend differentiate on product and community offerings
PulteGroup unveils its first Florida Del Webb Explore community
Del Webb Explore at North River Ranch opened May 30 with gated amenities, as the Sarasota market posted a 6.0% price drop in 2025.
New home sales stumble in April, as affordability pressures mount
U.S. new home sales fell to a 622,000 SAAR in April, down 6.2% from March and 11.3% year over year. The median price rose to $422,500 and supply increased to 9.4 months as affordability pressures persisted.
Housing starts overachieved in March amid warning signs aplenty
March starts reached 1.5 million, single-family 1.03 million, while permits fell 10.8% and completions dropped 13.5% year over year.
A look at Taylor Morrison’s eye-catching marketing campaign
Taylor Morrison partnered with Liquid Death on a sweepstakes to give away a roughly $355,000 home. The campaign launched March 31 and generated 3,500 leads in the first 24 hours, with entries tied to product purchases and community tours.