Marketing & Sales – Cantilever Real Estate

A look at Taylor Morrison’s eye-catching marketing campaign

April 13, 2026 by bp56691

Taylor Morrison partnered with Liquid Death on a sweepstakes to give away a roughly $355,000 home. The campaign launched March 31 and generated 3,500 leads in the first 24 hours, with entries tied to product purchases and community tours.

Florida: In choppy 2026, one state is many homebuilding markets

March 27, 2026 by bp56691

Southwest Florida metros saw the steepest drops in 2025, led by Punta Gorda at -11.93%, as insurance and inventory weigh on demand

BuildersUpdate pay-at-closing model targets builders’ marketing risk

March 27, 2026 by bp56691

BuildersUpdate.com has rolled out a “pay upon performance” model that shifts new-home marketing costs from upfront spend to a flat fee due only when a sale closes, aiming squarely at builders’ growing concern over wasted lead-gen dollars in a choppy demand and rate environment. Announced March 26, 2026, the program lets homebuilders list communities on […]

Rekindling urgency: A Spring Selling 2026 homebuilders elegy

March 23, 2026 by bp56691

Show of hands. Who among us has purchased a home to live in – any home, in any place, at any price – without feeling at some point like we were on an emotional roller coaster? Anybody? Buying a home is one of those acts few would call entirely rational. For most of us, it […]

Built-for-rent multifamily starts jump 18% in Q4 2025

March 20, 2026 by bp56691

Built-for-rent multifamily construction surged at the end of 2025, extending the cycle’s heavy tilt toward rentals and keeping average apartment sizes below pre-Great Recession levels, according to a National Association of Home Builders (NAHB) analysis of Census Bureau data. NAHB Chief Economist Robert Dietz reported that 96,000 multifamily units started construction in the fourth quarter […]

January new home sales fall 17.6%, weather and rates in focus

March 19, 2026 by bp56691

January new home sales fell to a 587,000 annual rate, down 17.6% from December, with prices at $400,500, after a positive sales year in 2025.

Homebuilder confidence nudges up but remains below par

March 16, 2026 by bp56691

Builder confidence stayed at 38 in March, with 37% cutting prices and oil near $100 per barrel adding pressure to demand and costs.

Stop marketing moments; start designing systems

February 15, 2026 by bp56691

Here’s something I’ve been turning over in my head as we grind our way into Spring Selling 2026 — one that feels especially relevant for homebuilders and every functional leader who’s trying to steer a business through a tougher, noisier, more skeptical market: If your marketing only works when everything goes right, it’s not a […]

Barrier to entry: builders’ first challenge is to work through a glut

February 9, 2026 by bp56691

Texas home prices fell in 2025 but forecasts show gains in 2026 as builders slow new construction and population growth continues.

Can this immersive technology replace model homes?

November 19, 2025 by bp56691

AR Homes launched its first AR Theatre in Port St. Lucie, offering buyers a 360-degree virtual model home experience with interactive floor plans and finishes.