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Intent beats volume: What real estate teams are learning from AI-powered follow-up

June 18, 2026 by bp56691
Insights from one million calls show intent based targeting, better context, and local numbers can improve appointment conversion.
Categories Agent, Artificial Intelligence, Contributors, HWmember, Real Estate, Real Estate Marketing, Real Estate Teams, Real Estate Technology, Technology

The 10 best real estate marketing companies to boost your business in 2026

June 17, 2026 by bp56691
The 10 best real estate marketing companies to boost your business in 2026
These leading real estate marketing companies help you enhance your branding and expertly market you and your listings to earn more in 2026.
Categories Real Estate, Real Estate Marketing, Vetted by HousingWire

When a bankrupt retailer buys a brokerage: What the Bed Bath & Beyond and Fathom deal signals

June 17, 2026 by bp56691
The Bed Bath & Beyond-Fathom Holdings deal is part of a sustained push to own the entire homeownership journey.
Categories Brokerage, Contributors, Fathom Holdings, HWmember, Mergers and Acquisitions, Opinion, Real Estate

CoStar amicus brief denied in Zillow MRED Compass case

June 16, 2026 by bp56691
Illinois federal judge denies CoStar bid to file an amicus brief in Zillow’s case against MRED and Compass, with a July hearing ahead.
Categories CoStar Group, HWmember, Legal, MRED, Real Estate, Zillow

Fresh off seed round, BrokerBot eyes next phase of brokerage automation

June 15, 2026 by bp56691
Since launching in early 2025, BrokerBot has been deployed across 240-plus brokerages and more than 30,000 agent users.
Categories Artificial Intelligence, HWmember, Real Estate, Real Estate Agents, Technology

Zillow investor sues over Redfin rental syndication deal

June 15, 2026 by bp56691
Investor sues Zillow over the Redfin rental syndication deal, alleging weak antitrust risk disclosure and stock drops after FTC action.
Categories Federal Trade Commission, HWmember, Legal, Real Estate, Redfin, Zillow

Report lays out wealth, housing gaps facing LGBTQ+ Gen Z

June 12, 2026 by bp56691
Respondents said heterosexual individuals are more likely than a LGBTQ+ person to receive financial support, such as down payment assistance.
Categories Gen Z, Homebuying, HWmember, LGBTQ, Real Estate

2026 RealTrends Verified: Journey from intern to owner fuels David Banks Team’s record year

June 12, 2026 by bp56691
The Portland-based operation ranked No. 40 for transaction sides among medium-sized teams nationwide, closing 240 last year.
Categories Agent, HWmember, Maine, Real Estate, Real Estate Teams, RealTrends Verified Rankings, REMAX

Buffini & Company adds three senior executives to scale coaching

June 11, 2026 by bp56691
Buffini and Company names a CRO, COO, and chief ambassador, extending leadership changes after Darin Dawson became CEO.
Categories HWmember, People Movers, Real Estate, Real Estate Agents

Rechat adds custom app building features

June 11, 2026 by bp56691
Developers can build custom interfaces that run directly within the Rechat environment, while still being hosted on the developer’s servers.
Categories Artificial Intelligence, HWmember, Real Estate, Technology
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