Housing affordability challenges steepen in Q3
In Q3 2025, a household needed to earn $110,100 to afford to own a single-family home, nearly double the income required five years ago.
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To better understand how mortgage professionals are approaching today’s environment, I asked four experienced originators to share how they’re guiding clients, leveraging non-qualified mortgage (non-QM) solutions, and refining their playbooks to stay competitive. What emerged was a shared message of optimism and resilience, as well as a renewed focus on client education and relationships, two cornerstones of long-term success in our business.