Stop marketing moments; start designing systems

Here’s something I’ve been turning over in my head as we grind our way into Spring Selling 2026 — one that feels especially relevant for homebuilders and every functional leader who’s trying to steer a business through a tougher, noisier, more skeptical market: If your marketing only works when everything goes right, it’s not a […]

Sumitomo Forestry buys Tri Pointe, resetting the arc of homebuilder scale

Sumitomo Forestry buys Tri Pointe, resetting the arc of homebuilder scale
Within a couple of weeks of exactly this time two years ago, the lead-in to a blockbuster $4.9 billion M&A deal involving a Japan-based acquirer of a national public homebuilding enterprise practically wrote itself: “A top-five-ranked U.S. homebuilding company doesn’t happen overnight…. Except when it does.” That same lead applies to 2026’s supercharged kickoff in […]

Taylor Morrison’s 2026 rebalance: romance over discounts

Demand that is awakened — lit by a flame, chasing a well-deserved dream home — is fundamentally different from demand sparked by being a rental refugee, where the walls have closed in and every monthly payment feels like a frittered-away sum that could have done more. Serving both customers today increasingly looks like operating in […]