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First-time homebuyer’s shrinking presence — what it means for real estate agents

April 24, 2026 by bp56691
The trends is reshaping how agents build their businesses, talk about value and prepare for a future without traditional buyer pipelines.
Categories Affordability, Agent, baby boomer, Better Homes and Gardens Real Estate, Compass, First-Time Homebuyers, gen x, Gen Z, HWmember, Millennials, Mortgage Rates, Real Estate, REMAX

Why AI is still a subpar real estate agent replacement

April 21, 2026 by bp56691
Why AI is still a subpar real estate agent replacement
AI can curate info, but agents add empathy and strategy, one Florida sale cited a $75,000 to $225,000 cost without guidance.
Categories Agent, Artificial Intelligence, Contributors, HWmember, Opinion, Real Estate, Real Estate Marketing

What Artemis II can teach every real estate agent about building a career that goes the distance

April 21, 2026 by bp56691
Artemis II’s 5-stage mission model offers agents a framework for prospecting, adjusting to change and delivering clients home.
Categories Agent, Contributors, HWmember, Real Estate, real estate agent, Real Estate Agents, Real Estate Marketing, Real Estate Teams

Busy isn’t productive: How top real estate agents should actually allocate their time

April 21, 2026 by bp56691
Busyness is not productivity. Learn how agents protect proactive outreach time and use systems to cut admin drag.
Categories Agent, Contributors, Real Estate

When listings lie: AI staging pushes real estate into an ethics gray zone

April 16, 2026 by bp56691
Experts speak on best practices for agents to avoid listings that a buyer could perceive to be misleading or unrealistic.
Categories Agent, Artificial Intelligence, California Regional MLS, Coldwell Banker, Homebuyers, HWmember, Real Estate, Real Estate Listings, Real Estate Marketing, Technology

Will new tax on ultra-luxury NYC homes derail red-hot demand?

April 15, 2026 by bp56691
The proposed tax would apply to second homes valued above $5 million, with higher rates for properties exceeding $15 million and $25 million.
Categories Agent, Coldwell Banker, Home Sales, HWmember, Luxury Real Estate, New York, New York City, Real Estate, Regulatory, Tax

Brynn Carmody’s burnout as a real estate agent sparked an AI platform for the entire industry

April 14, 2026 by bp56691
Her Market Lab launched Monday, offering agents a CRM with integrated AI, brand voice tools and compliance document inputs.
Categories Agent, Artificial Intelligence, CRM, HWmember, Real Estate, realtors, Technology

Lower’s John Berkowitz on building lead generation certainty with Movoto Advantage

April 9, 2026 by bp56691
Lower describes Movoto Advantage as a limited-access, subscription-based program that connects high-performing real estate agents with motivated home buyers and sellers through real-time live transfers.
Categories Agent, HWmember, Lead Generation, OJO Labs, Real Estate, Real Estate Listings, Technology

AI killed the real estate agent personal brand — now what?

April 8, 2026 by bp56691
AI makes agent content easy to produce, so visibility signals less and consumers weigh pricing, negotiation and outcomes.
Categories Agent, Artificial Intelligence, Contributors, HWmember, Opinion, Real Estate, Real Estate Marketing

TransUnion launches tool to bolster Realtor safety, fight fraud

March 25, 2026 by bp56691
The app allows agents to validate legal property ownership before listing and conduct personal safety checks using a phone number.
Categories Agent, HWmember, MLS & Associations, Real Estate, Real Estate Fraud, Technology, TransUnion, Wire Fraud
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