Rechat’s Testimonials tool turns client praise into marketing content
Rechat said many agents currently rely on multiple platforms, leaving reviews scattered across websites or stored as screenshots and emails.
Real Estate Marketing
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When AI listing videos look too real: the disclosure test agents need now
Agents using AI listing videos should disclose simulated footage and material edits, as states like California set 2026 rules.
The checklist real estate agents need for estate sale referrals and timing
Adults 55 plus own over 50% of homes, so agents need a repeatable estate sale plan, timelines and vetted referral partners.
Intent beats volume: What real estate teams are learning from AI-powered follow-up
Insights from one million calls show intent based targeting, better context, and local numbers can improve appointment conversion.
The 10 best real estate marketing companies to boost your business in 2026
These leading real estate marketing companies help you enhance your branding and expertly market you and your listings to earn more in 2026.
How social media became 100% of a Las Vegas real estate agent’s pipeline
A Las Vegas Realtor says social media now drives 100% of her pipeline, including 5 closings from a 320,000 view video.
Clients are interviewing real estate agents differently. Here’s what they’re really looking for
Clients are choosing real estate agents based on listening, candor, and steady follow-up, as uncertainty raises the bar for service.
Meet the AI platform giving every agent a personal coach
With 12 coaching personas covering everything from objection handling to mindset, Power Mentor gives every agent access to an AI coach.
Greg Hague of 72SOLD on why ‘private’ listings will save our industry
Greg Hague says state regulators handle fair housing, and argues private listings do not require MLS policing of agents.
Bright MLS launches Bright Promote ad tool in listing platform
Bright MLS launched Bright Promote, letting agents run Facebook, Instagram and mail campaigns in-platform with budgets and insights.