KW’s Sandra Howard: Why tough markets expose weak branding and how to prevent strategic drift
Keller Williams’ Sandra Howard explains how clear brand identity helps real estate companies avoid strategic drift.
Real Estate Marketing
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Why AI is still a subpar real estate agent replacement
AI can curate info, but agents add empathy and strategy, one Florida sale cited a $75,000 to $225,000 cost without guidance.
What Artemis II can teach every real estate agent about building a career that goes the distance
Artemis II’s 5-stage mission model offers agents a framework for prospecting, adjusting to change and delivering clients home.
When listings lie: AI staging pushes real estate into an ethics gray zone
Experts speak on best practices for agents to avoid listings that a buyer could perceive to be misleading or unrealistic.
AI killed the real estate agent personal brand — now what?
AI makes agent content easy to produce, so visibility signals less and consumers weigh pricing, negotiation and outcomes.
Rayse, OneKey MLS partner on agent value tools in New York
Through the collaboration, OneKey MLS members will gain access to the Rayse platform along with co-branded educational programming.
Stop marketing moments; start designing systems
Here’s something I’ve been turning over in my head as we grind our way into Spring Selling 2026 — one that feels especially relevant for homebuilders and every functional leader who’s trying to steer a business through a tougher, noisier, more skeptical market: If your marketing only works when everything goes right, it’s not a […]
Taylor Morrison’s 2026 rebalance: romance over discounts
Demand that is awakened — lit by a flame, chasing a well-deserved dream home — is fundamentally different from demand sparked by being a rental refugee, where the walls have closed in and every monthly payment feels like a frittered-away sum that could have done more. Serving both customers today increasingly looks like operating in […]
NAR, .RealEstate helping Realtors build online presence
The platform includes new website technology, onboarding tools and features to help agents establish an online presence more quickly.
Why the next cycle will belong to real estate agents who have systems, not excuses
Despite slow sales and low inventory, 65% of agents remain confident about their business outlook, survey data shows.