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Real Estate Marketing

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The 10 best real estate marketing companies to boost your business in 2026

June 17, 2026 by bp56691
The 10 best real estate marketing companies to boost your business in 2026
These leading real estate marketing companies help you enhance your branding and expertly market you and your listings to earn more in 2026.
Categories Real Estate, Real Estate Marketing, Vetted by HousingWire

How social media became 100% of a Las Vegas real estate agent’s pipeline

May 30, 2026 by bp56691
A Las Vegas Realtor says social media now drives 100% of her pipeline, including 5 closings from a 320,000 view video.
Categories Agent, Contributors, HWmember, Real Estate, Real Estate Marketing, Social Media

Clients are interviewing real estate agents differently. Here’s what they’re really looking for

May 25, 2026 by bp56691
Clients are choosing real estate agents based on listening, candor, and steady follow-up, as uncertainty raises the bar for service.
Categories Agent, Contributors, HWmember, Real Estate, Real Estate Agents, Real Estate Marketing, Real Estate Teams, The Agency

Meet the AI platform giving every agent a personal coach

May 25, 2026 by bp56691
With 12 coaching personas covering everything from objection handling to mindset, Power Mentor gives every agent access to an AI coach.
Categories Agent, Artificial Intelligence, HWmember, Marketing, Real Estate, Real Estate Marketing, Real Estate Teams, Technology

Greg Hague of 72SOLD on why ‘private’ listings will save our industry

May 11, 2026 by bp56691
Greg Hague says state regulators handle fair housing, and argues private listings do not require MLS policing of agents.
Categories Agent, Brokerage, Clear Cooperation, Compass, Contributors, HWmember, Opinion, Real Estate, Real Estate Listings, Real Estate Marketing

Bright MLS launches Bright Promote ad tool in listing platform

May 11, 2026 by bp56691
Bright MLS launched Bright Promote, letting agents run Facebook, Instagram and mail campaigns in-platform with budgets and insights.
Categories Bright MLS, HWmember, MLS & Associations, Real Estate, Real Estate Listings, Real Estate Marketing, Social Media, Technology

KW’s Sandra Howard: Why tough markets expose weak branding and how to prevent strategic drift

April 28, 2026 by bp56691
Keller Williams’ Sandra Howard explains how clear brand identity helps real estate companies avoid strategic drift.
Categories Brokerage, HWmember, Keller Williams, Real Estate, Real Estate Marketing

Why AI is still a subpar real estate agent replacement

April 21, 2026 by bp56691
Why AI is still a subpar real estate agent replacement
AI can curate info, but agents add empathy and strategy, one Florida sale cited a $75,000 to $225,000 cost without guidance.
Categories Agent, Artificial Intelligence, Contributors, HWmember, Opinion, Real Estate, Real Estate Marketing

What Artemis II can teach every real estate agent about building a career that goes the distance

April 21, 2026 by bp56691
Artemis II’s 5-stage mission model offers agents a framework for prospecting, adjusting to change and delivering clients home.
Categories Agent, Contributors, HWmember, Real Estate, real estate agent, Real Estate Agents, Real Estate Marketing, Real Estate Teams

When listings lie: AI staging pushes real estate into an ethics gray zone

April 16, 2026 by bp56691
Experts speak on best practices for agents to avoid listings that a buyer could perceive to be misleading or unrealistic.
Categories Agent, Artificial Intelligence, California Regional MLS, Coldwell Banker, Homebuyers, HWmember, Real Estate, Real Estate Listings, Real Estate Marketing, Technology
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