AI killed the real estate agent personal brand — now what?
AI makes agent content easy to produce, so visibility signals less and consumers weigh pricing, negotiation and outcomes.
Real Estate
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The rumors aren’t true. Housing market crash unlikely despite war, high rates
HousingWire lead economic analyst Logan Mohtashami has cited a key ingredient needed for a crash that’s currently missing.
Northwest MLS accuses Compass of deceptive ‘pocket listing’ scheme in counterclaim
Northwest MLS filed federal counterclaims accusing Compass’ pocket listing strategy of violating Washington consumer law and harming buyers and sellers.
Century 21 Integra expands Chicago presence with acquisition
With the acquisition, Century 21 Integra now operates Illinois offices in Schaumburg, Naperville and McHenry.
What Washington state agents are seeing with new ‘millionaires tax’
The law imposes a 9.9% tax on annual income above $1 million, with implementation expected in 2028 pending legal challenges.
Lower launches Movoto Advantage for solo real estate agents
Lower rolled out Movoto Advantage, a subscription program with about 200 agents, routing live consumer transfers to one vetted agent per market.
First fully rebuilt Palisades home testing post-fire demand
The listing arrives as rebuilding activity gains traction, with roughly 650 permit approvals to date and nearly 475 burned lots having traded.
Immigration policy, economic uncertainty reshaping housing market
Builders are reporting sales impacts from policy shifts as consumers become increasingly skeptical of traditional “dream home” marketing.
Compass International Holdings names Rory Golod president of growth
CIH names Rory Golod president of growth, targeting Compass platform adoption for 340,000 agents in 2026 and 2027.
DeCaro Auctions expands executive team
New appointments include chief operating officer, chief marketing officer and head of global alliances and partnerships.