Inside eXp Con 2026: High energy, AI and a push to help agents win
Nearly 4,000 agents from 20 countries heard product launches and a Gary Vaynerchuk keynote speech on content and AI
Social Media
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How social media became 100% of a Las Vegas real estate agent’s pipeline
A Las Vegas Realtor says social media now drives 100% of her pipeline, including 5 closings from a 320,000 view video.
Bright MLS launches Bright Promote ad tool in listing platform
Bright MLS launched Bright Promote, letting agents run Facebook, Instagram and mail campaigns in-platform with budgets and insights.
Baird & Warner launches AI social media assistant
Agents can upload photos, videos and links or allow the system to suggest content by scanning local news and MLS data.
New app blurs the social media, MLS line
The Tuesday app is intended to simplify how users interact with MLS information — letting agents follow other agents, track listings and more.
TikTok forms US entity, easing social media marketing concerns for mortgage pros
TikTok’s U.S. joint venture averts a ban, adds data safeguards and brings clarity for mortgage lenders using the app.
Most Americans use AI for housing market data
A majority of Americans are using AI for real estate insights, yet real estate agents remain the most trusted source. Social media platforms like YouTube and TikTok are also popular for housing content.