Who decides where listings show up, Zillow, Compass or the MLS?
Zillow, MRED and Compass argue over one-day IDX display timing and portal access as a federal judge considers an injunction.
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When AI listing videos look too real: the disclosure test agents need now
Agents using AI listing videos should disclose simulated footage and material edits, as states like California set 2026 rules.
The checklist real estate agents need for estate sale referrals and timing
Adults 55 plus own over 50% of homes, so agents need a repeatable estate sale plan, timelines and vetted referral partners.
Intent beats volume: What real estate teams are learning from AI-powered follow-up
Insights from one million calls show intent based targeting, better context, and local numbers can improve appointment conversion.
When a bankrupt retailer buys a brokerage: What the Bed Bath & Beyond and Fathom deal signals
The Bed Bath & Beyond-Fathom Holdings deal is part of a sustained push to own the entire homeownership journey.
How social media became 100% of a Las Vegas real estate agent’s pipeline
A Las Vegas Realtor says social media now drives 100% of her pipeline, including 5 closings from a 320,000 view video.
CMLS, this one is for you: Build the alliance now or watch Compass build it instead
Darryl Davis urges CMLS to launch an MLS-controlled alliance by Sep 29, after four Compass MLS deals and a Zillow antitrust suit.
Clients are interviewing real estate agents differently. Here’s what they’re really looking for
Clients are choosing real estate agents based on listening, candor, and steady follow-up, as uncertainty raises the bar for service.
The Clarity Act is coming: How real estate tokenization unlocks $40 trillion in dead equity
Tokenized equity could fund down payments, change PMI use, and lower HELOC-like borrowing costs if the Clarity Act passes.
Greg Hague of 72SOLD on why ‘private’ listings will save our industry
Greg Hague says state regulators handle fair housing, and argues private listings do not require MLS policing of agents.