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Do you have what it takes to scale profitably for the model you are running?

September 9, 2026 by bp56691

MBA data shows a 6,350 per-loan cost gap between top and bottom quintiles in Q2 2026

Categories Contributors, HWmember, Mortgage, Opinion

Can tech keep agents out of trouble for listing mistakes?

September 7, 2026 by bp56691

LiDAR measurements and 3D tours can back up square footage and limit misleading AI edited listing photos.

Categories Agent, Contributors, HWmember, Real Estate, Real Estate Listings, Real Estate Marketing, Technology

The biggest impact of the SpaceX IPO won’t be in Silicon Valley

September 3, 2026 by bp56691

Luxury buyers prioritize privacy, acreage, and optionality and they often pay premiums when scarce properties surface.

Categories Agent, Contributors, Housing Market, Real Estate

The missing step in real estate marketing is the reply

September 3, 2026 by bp56691

Turn one way outreach into a conversation with formats that invite responses.

Categories Agent, Contributors, HWmember, Real Estate, Real Estate Marketing

Real estate doesn’t compete with other brokerages anymore

September 2, 2026 by bp56691

The industry is increasingly judged on proactive status updates, fewer handoffs and cost clarity before commitment.

Categories Brokerage, Contributors, HWmember, Opinion, Real Estate, Real Estate Marketing

The off-MLS debate moves to Washington, and agents need a clear script

August 7, 2026 by bp56691
A House panel reviews private listing networks, while Compass cites 4.6% gains and other studies show off MLS homes sell for less.
Categories Brokerage, Clear Cooperation, Compass, Contributors, HWmember, MLS & Associations, MRED, Opinion, Real Estate

Who decides where listings show up, Zillow, Compass or the MLS?

July 31, 2026 by bp56691
Zillow, MRED and Compass argue over one-day IDX display timing and portal access as a federal judge considers an injunction.
Categories Brokerage, Compass, Contributors, HWmember, Lawsuit, MLS & Associations, MRED, Opinion, Real Estate, Real Estate Listings, Zillow

When AI listing videos look too real: the disclosure test agents need now

June 30, 2026 by bp56691
Agents using AI listing videos should disclose simulated footage and material edits, as states like California set 2026 rules.
Categories Agent, Artificial Intelligence, Contributors, HWmember, Real Estate, Real Estate Listings, Real Estate Marketing

The checklist real estate agents need for estate sale referrals and timing

June 24, 2026 by bp56691
Adults 55 plus own over 50% of homes, so agents need a repeatable estate sale plan, timelines and vetted referral partners.
Categories Agent, baby boomer, Contributors, HWmember, Lead Generation, Real Estate, Real Estate Marketing

Intent beats volume: What real estate teams are learning from AI-powered follow-up

June 18, 2026 by bp56691
Insights from one million calls show intent based targeting, better context, and local numbers can improve appointment conversion.
Categories Agent, Artificial Intelligence, Contributors, HWmember, Real Estate, Real Estate Marketing, Real Estate Teams, Real Estate Technology, Technology
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Recent Posts

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