AI killed the real estate agent personal brand — now what?
AI makes agent content easy to produce, so visibility signals less and consumers weigh pricing, negotiation and outcomes.
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To better understand how mortgage professionals are approaching today’s environment, I asked four experienced originators to share how they’re guiding clients, leveraging non-qualified mortgage (non-QM) solutions, and refining their playbooks to stay competitive. What emerged was a shared message of optimism and resilience, as well as a renewed focus on client education and relationships, two cornerstones of long-term success in our business.