Real estate tech shifting from Swiss Army knives to scalpels
A growing number of agents, teams and brokerages are abandoning general-purpose tools in favor of highly specialized solutions.
Real Estate Agents
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Recruiting Insight launches agent persona framework for brokerage hiring
Recruiting Insight debuts a guide with 11 agent personas and a 1–35 Ideal Agent Scorecard to improve recruiting and retention.
Lower launches Movoto Advantage for solo real estate agents
Lower rolled out Movoto Advantage, a subscription program with about 200 agents, routing live consumer transfers to one vetted agent per market.
Midwest Real Estate Data moves to abandon NAR membership requirement
Under the change approved Monday, partner groups would have the option to offer MLS access to licensed agents who are not Realtors.
Allied Title and Escrow expands into Ohio, Michigan
The move marks another step in Allied’s national growth strategy as demand increases from real estate agents, lenders and investors.
Baird & Warner launches AI social media assistant
Agents can upload photos, videos and links or allow the system to suggest content by scanning local news and MLS data.
Rayse, OneKey MLS partner on agent value tools in New York
Through the collaboration, OneKey MLS members will gain access to the Rayse platform along with co-branded educational programming.
New app blurs the social media, MLS line
The Tuesday app is intended to simplify how users interact with MLS information — letting agents follow other agents, track listings and more.
Jason Mitchell Group adds LitFinancial to referral network
The Jason Mitchell Group facilitated more than 140,000 referrals in 2024 — resulting in $6 billion in closed sales volume.
Why the next cycle will belong to real estate agents who have systems, not excuses
Despite slow sales and low inventory, 65% of agents remain confident about their business outlook, survey data shows.