FirstTeam and Purlin on avoiding AI mistakes: ‘Some stuff actually creates more work’
FirstTeam Real Estate’s Lauren Henss and Purlin’s Tim Quirk sit down with HousingWire to touch on the state of brokerage AI adoption.
Real Estate Agents
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Cloze unveils app to capture, organize open house leads
The app replaces paper sign-in sheets with digital check-ins that create contact records, log attendance and collect visitor feedback.
FirstTeam Real Estate, Purlin partner on AI-powered operations
The California-based independent brokerage will implement PurlinOS, Purlin Close and Purlin Offer & Negotiate.
Experienced Realtors hold the line in a tough housing market
NAR 2026 Member Profile shows 13 years experience, nine sides in 2025, and affordability as the top buyer constraint at 27%.
Fresh off seed round, BrokerBot eyes next phase of brokerage automation
Since launching in early 2025, BrokerBot has been deployed across 240-plus brokerages and more than 30,000 agent users.
Buffini & Company adds three senior executives to scale coaching
Buffini and Company names a CRO, COO, and chief ambassador, extending leadership changes after Darin Dawson became CEO.
Berkshire’s big housing bet: What agents should pay attention to
For agents, the message is less about disruption and more about resilience as housing remains a foundational asset class.
Compass agent with no coding experience builds local real estate hub using AI
Irina Norrell, who leads the Irina Norrell Team in the Washington, D.C., metro area, said she wanted to raise local education standards.
Clients are interviewing real estate agents differently. Here’s what they’re really looking for
Clients are choosing real estate agents based on listening, candor, and steady follow-up, as uncertainty raises the bar for service.
New brokerage Showings bets on buyer leads over listing commissions
Showings said its aims to modernize the selling experience through a fee-free structure “centered on savings, efficiency and buyer activity.”