TikTok forms US entity, easing social media marketing concerns for mortgage pros
TikTok’s U.S. joint venture averts a ban, adds data safeguards and brings clarity for mortgage lenders using the app.
Marketing
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Welcome to the age of the AI real estate agent
A recent report found that agents favored AI tools that delivered immediate efficiency gains over complex strategic functions.
Don Goettling goes all in with Momentum Builder
Don Goettling, a 39-year mortgage veteran, shifts his focus at Momentum Builder as he aims to provide vital resources and community support.
Collov AI, Side partner on virtual staging tools for agents
The partnership aims to support more than 3,700 Side agents by enabling them to create photorealistic, professionally designed spaces.
NAF targets reverse mortgage growth with ‘connective tissue’ marketing tactics
Unlike NAF’s multimillion-dollar forward mortgage campaign, “Hell Yeah You’re Buying a Home,” which was announced last month, the reverse-centric “Old Wives” campaign isn’t something you’ll find on major TV networks or streaming platforms.
LeadingRE adds Rejig.ai to preferred vendor program
Rejig.ai provides automated digital marketing tools for real estate agents, teams and brokerages, such as AI-generated avatar videos.
PropStream expands lead generation tech through acquisitions
The acquisitions merge PropStream’s property data capabilities with Batch Leads’ AI-driven lead generation tools and contact dialer.
State AGs oppose HUD’s plan to roll back fair housing marketing rules
The proposed rule would eliminate federal requirements prohibiting discriminatory marketing of affordable housing.
What agents must know about telemarketing consent
Firms are urged to remember a key distinction — calls that involve a bona fide offer to purchase a home versus calls that promote services.
Judge sets trial timeline for Mutual of Omaha and Longbridge
A new court filing offers insight into when the reverse mortgage advertising lawsuit will land in front of a jury.