PropStream expands lead generation tech through acquisitions
The acquisitions merge PropStream’s property data capabilities with Batch Leads’ AI-driven lead generation tools and contact dialer.
Marketing
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State AGs oppose HUD’s plan to roll back fair housing marketing rules
The proposed rule would eliminate federal requirements prohibiting discriminatory marketing of affordable housing.
What agents must know about telemarketing consent
Firms are urged to remember a key distinction — calls that involve a bona fide offer to purchase a home versus calls that promote services.
Judge sets trial timeline for Mutual of Omaha and Longbridge
A new court filing offers insight into when the reverse mortgage advertising lawsuit will land in front of a jury.
Rate’s Jesse Allen on the progress of a reverse mortgage revamp
The new president of reverse mortgages at Rate describes the efforts to build the division for future success.
Longbridge wins partial preliminary injunction against Mutual of Omaha
A judge has weighed in on the dispute between two of the largest reverse mortgage lenders, ruling that some claims warranted relief.
FOA president talks business progress amid strong Q1 earnings
FOA President Kristen Sieffert highlighted some of the company’s business progress in Q1, new marketing moves and an executive promotion.
Reba McEntire joins Realtor.com marketing campaign targeting struggling homebuyers
The campaign incorporates sitcom-style ads that draw on real experiences and attempt to ease the emotional toll of the homebuying process.
FOA debuts new marketing campaign tying home equity to life’s ‘next chapter’
Finance of America debuted a new creative campaign soon after announcing the enlistment of a new agency to drive modern marketing efforts.
Statara Solutions adds digital audio ads to media platform for real estate pros
The company said its goal is to provide agents and affiliates of the National Association of Realtors (NAR) with new ad-buying tools for influencing policies that shape the real estate industry at the federal, state and local levels.