Amblebrook and Shea’s Trilogy are rewriting their 55+ value pitch
Showcasing daily life programming and social engagement can help convert hesitant active adult prospects to buying now
Marketing
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Veterans United promotes Jeremyah Grigery to CMO
The move comes as the lender looks to expand education around VA home loan benefits
Meet the AI platform giving every agent a personal coach
With 12 coaching personas covering everything from objection handling to mindset, Power Mentor gives every agent access to an AI coach.
Momentum MLS adds Rayse as member benefit
Leaders said the partnership responds to growing demand for clearer communication and visibility in the home buying and selling process.
Reverse Mastermind Summit kicks off with practical advice, choice words
Reverse mortgage professionals converged in Knoxville, Tennessee, this week for the inaugural Reverse Mastermind Summit — a three-day event designed to bolster the sales skills of industry newcomers by immersing them in knowledge from industry veterans.
Real estate tech shifting from Swiss Army knives to scalpels
A growing number of agents, teams and brokerages are abandoning general-purpose tools in favor of highly specialized solutions.
A look at Taylor Morrison’s eye-catching marketing campaign
Taylor Morrison partnered with Liquid Death on a sweepstakes to give away a roughly $355,000 home. The campaign launched March 31 and generated 3,500 leads in the first 24 hours, with entries tied to product purchases and community tours.
Baird & Warner launches AI social media assistant
Agents can upload photos, videos and links or allow the system to suggest content by scanning local news and MLS data.
TikTok forms US entity, easing social media marketing concerns for mortgage pros
TikTok’s U.S. joint venture averts a ban, adds data safeguards and brings clarity for mortgage lenders using the app.
Welcome to the age of the AI real estate agent
A recent report found that agents favored AI tools that delivered immediate efficiency gains over complex strategic functions.