Marketing – Cantilever Real Estate

Reverse Mastermind Summit kicks off with practical advice, choice words

May 5, 2026 by bp56691

Reverse mortgage professionals converged in Knoxville, Tennessee, this week for the inaugural Reverse Mastermind Summit — a three-day event designed to bolster the sales skills of industry newcomers by immersing them in knowledge from industry veterans.

Real estate tech shifting from Swiss Army knives to scalpels

April 17, 2026 by bp56691

A growing number of agents, teams and brokerages are abandoning general-purpose tools in favor of highly specialized solutions.

A look at Taylor Morrison’s eye-catching marketing campaign

April 13, 2026 by bp56691

Taylor Morrison partnered with Liquid Death on a sweepstakes to give away a roughly $355,000 home. The campaign launched March 31 and generated 3,500 leads in the first 24 hours, with entries tied to product purchases and community tours.

Baird & Warner launches AI social media assistant

March 3, 2026 by bp56691

Agents can upload photos, videos and links or allow the system to suggest content by scanning local news and MLS data.

Welcome to the age of the AI real estate agent

January 19, 2026 by bp56691

A recent report found that agents favored AI tools that delivered immediate efficiency gains over complex strategic functions.

Don Goettling goes all in with Momentum Builder

December 12, 2025 by bp56691

Don Goettling, a 39-year mortgage veteran, shifts his focus at Momentum Builder as he aims to provide vital resources and community support.

Collov AI, Side partner on virtual staging tools for agents

October 27, 2025 by bp56691

The partnership aims to support more than 3,700 Side agents by enabling them to create photorealistic, professionally designed spaces.

NAF targets reverse mortgage growth with ‘connective tissue’ marketing tactics

August 28, 2025 by bp56691

Unlike NAF’s multimillion-dollar forward mortgage campaign, “Hell Yeah You’re Buying a Home,” which was announced last month, the reverse-centric “Old Wives” campaign isn’t something you’ll find on major TV networks or streaming platforms.

LeadingRE adds Rejig.ai to preferred vendor program

August 15, 2025 by bp56691

Rejig.ai provides automated digital marketing tools for real estate agents, teams and brokerages, such as AI-generated avatar videos.