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Sales Techniques

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How loan officers are saving deals as mortgage rates cross 6.6%

May 15, 2026 by bp56691
Loan officers are shifting their playbooks to keep deals alive as mortgage rates climb north of 6.6%.
Categories HWmember, LendingLife, Loan Officer, Mortgage, Mortgage Rates, Origination, Sales Techniques

Reverse mortgage vet Bruce Simmons on success in sales: ‘What is my why?’

May 14, 2026 by bp56691
Bruce Simmons talked about reverse mortgage sales habits, goal setting, time blocking and why 80% of sales need at least five follow-ups.
Categories American Liberty Mortgage, HECM, HWmember, Loan Officer, Mortgage, Reverse, Reverse Mortgage Daily, Sales Techniques

Don Goettling goes all in with Momentum Builder

December 12, 2025 by bp56691
Don Goettling, a 39-year mortgage veteran, shifts his focus at Momentum Builder as he aims to provide vital resources and community support.
Categories HWmember, LendingLife, Loan Officer, Marketing, Mortgage, Partnerships, Sales Techniques, Technology

Real estate agents: throw away the scripts and speak from the heart

November 20, 2025 by bp56691
Real estate agents who use metaphors instead of scripts connect better with clients, build trust, and inspire action, says Darryl Davis.
Categories Agent, Contributors, HWmember, Real Estate, Real Estate Marketing, Sales Techniques

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  • Could Social Security turmoil influence senior homeowners and reverse mortgage demand?

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