Unlike NAF’s multimillion-dollar forward mortgage campaign, “Hell Yeah You’re Buying a Home,” which was announced last month, the reverse-centric “Old Wives” campaign isn’t something you’ll find on major TV networks or streaming platforms.
Adjustable-rate mortgages often get more attention when rates climb, but don’t fool yourself: their actual footprint in the U.S. housing market remains modest.
The agreement gives Doorify subscribers access to the RealReports platform, which combines datasets such as tax history, zoning, permits, climate risk and liens with AI-driven features.