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The Real Brokerage

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Real REMAX Group halts Motto Mortgage franchise growth

August 28, 2026 by bp56691

Vic Lombardo, the president of REMAX’s mortgage services, had stepped down from his role

Categories Brokerage, HWmember, Mortgage, Motto Mortgage, Origination, Real Estate, REMAX, The Real Brokerage

Real REMAX Group closes merger, REAX begins trading Aug. 25

August 24, 2026 by bp56691

Combined platform cites 180,000 agents in 120 countries and territories, including 100,000 in the U.S. and Canada.

Categories Brokerage, HWmember, Mergers and Acquisitions, Real Estate, REMAX, The Real Brokerage

Real Brokerage wins Canadian court approval for REMAX deal

August 21, 2026 by bp56691

Companies target Aug. 24 close, DOJ already ended HSR waiting period early.

Categories Brokerage, HWmember, Mergers and Acquisitions, Real Estate, Regulatory, REMAX, The Real Brokerage

Real shareholders approve REMAX acquisition, closing nears

August 14, 2026 by bp56691
Real and REMAX shareholders approved the merger. Real vote was 99% and REMAX was 78.8%, with closing expected in two weeks.
Categories Brokerage, HWmember, Mergers and Acquisitions, Real Estate, REMAX, Tamir Poleg, The Real Brokerage

The next phase of The Real Brokerage’s AI is replacing the work, not the agent

August 12, 2026 by bp56691
The Real Brokerage Chief Technology Officer Pritesh Damani said 80% of real estate processes could be automated within six months.
Categories Artificial Intelligence, Brokerage, HWmember, Real Estate, Technology, The Real Brokerage

After scaling Real and eXp, Erinn Nobel wants to build a brokerage with intention

August 10, 2026 by bp56691
ENRG. Realty, founded by Erinn and Peter Nobel, is in 16 states and uses revenue share and equity awards without prioritizing recruiting.
Categories Brokerage, eXp Realty, HWmember, Real Estate, The Real Brokerage

Real Brokerage and REMAX set Aug 14 merger votes

July 13, 2026 by bp56691
Real and REMAX set Aug 14 votes, with a 10 for 1 consolidation and a $13.80 cash option plus $60M to $80M pool.
Categories Brokerage, HWmember, Mergers and Acquisitions, Real Estate, REMAX, The Real Brokerage

Real-REMAX deal: complementary models or culture clash?

May 4, 2026 by bp56691
Real’s REMAX acquisition adds $400 million in debt and raises questions on franchise execution, recruiting and durable profitability at scale.
Categories Brokerage, HWmember, Mergers and Acquisitions, Real Estate, REMAX, The Real Brokerage

‘Didn’t see that coming’: Real estate brokers react to Real-REMAX deal

April 29, 2026 by bp56691
Brokers say Real Brokerage buying REMAX was unexpected, with questions on tech rollout, agent adoption, and near term change.
Categories Brokerage, HWmember, Mergers and Acquisitions, Real Estate, REMAX, The Real Brokerage

Florida’s Sandra Rathe Team joins The Real Brokerage

March 3, 2026 by bp56691
Florida’s Sandra Rathe Team joins The Real Brokerage
The team placed 159th nationally and 16th in Florida by sales volume, according to most RealTrends Verified rankings.
Categories Florida, Luxury Real Estate, Miami, People Movers, Real Estate, The Real Brokerage
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