Real-REMAX deal: complementary models or culture clash?
Real’s REMAX acquisition adds $400 million in debt and raises questions on franchise execution, recruiting and durable profitability at scale.
The Real Brokerage
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‘Didn’t see that coming’: Real estate brokers react to Real-REMAX deal
Brokers say Real Brokerage buying REMAX was unexpected, with questions on tech rollout, agent adoption, and near term change.
Florida’s Sandra Rathe Team joins The Real Brokerage
The team placed 159th nationally and 16th in Florida by sales volume, according to most RealTrends Verified rankings.
Ken Pozek of Orlando’s The Pozek Group joins Real Brokerage board
Real Brokerage named Ken Pozek to its board, adding an agent-focused leader with 23 years of experience and a top-performing Orlando team.
Tech Pulse: Redfin, Real Brokerage show off AI home search
Both Redfin and Real offer homebuyers AI-powered voice search with natural conversation and responses based on criteria and more.
Real, former CFO settle wrongful termination lawsuit
Michelle Ressler and The Real Brokerage have reached a settlement agreement in her wrongful termination lawsuit filed this summer.
Tech Pulse: AI advances, big earnings and policy shifts
ICE and Real post record Q3s, PartnerOne acquires Mortgage Cadence, and AI reshapes real estate tools, staging and underwriting.
David Keener’s vision for Premiere Group at Real Brokerage
Premiere has grown to nearly 300 agents in 27 states and recently joined Real. Keener details the group’s member-owned teamerage model.
Real Brokerage adds Coastline, a top San Diego team
The group has closed more than $200 million in home sales and is ranked among the top 1% of teams in San Diego County.
Survey shows buyers gaining leverage as real estate market slows
Most agents remain optimistic about their local market outlook over the next 12 months, although overall sentiment has declined since April.