First-time homebuyer’s shrinking presence — what it means for real estate agents
The trends is reshaping how agents build their businesses, talk about value and prepare for a future without traditional buyer pipelines.
Gen Z
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Immigration policy, economic uncertainty reshaping housing market
Builders are reporting sales impacts from policy shifts as consumers become increasingly skeptical of traditional “dream home” marketing.
FirstHome IQ highlights financial literacy gaps among young homebuyers
More than half of respondents indicated they are delaying major financial milestones because of confusion or distrust.
Most prospective homebuyers want to seal the deal in 2026
About three-quarters said more affordable home prices would prompt buying within six months. Mortgage rates were the No. 2 factor.
Real estate leaders praise federal housing action, stress first-time buyer help
NextHome co-CEO Keith Robinson and others are happy to see Washington address housing, but say more first-time homebuyers help is needed.
Scroll, swipe, sold: Klipster app brings the TikTok effect to real estate
The platform is designed for what the company describes as a “content-first” home shopping experience, targeting Millennials and Gen Z.
Younger homeowners seek to redefine property ownership
Millennials inheriting wealth are more likely to value sustainability, walkability and community benefit over maximum financial return.
1 in 5 Gen Z adults say housing affordability is top life concern
Despite these challenges, 67% said homeownership is an important lifetime goal and 69% view real estate as a way to build wealth.
The next generation of homebuyers is ‘overloaded’ and confused
Less than half of survey respondents could correctly answer basic questions about interest rates, credit scores and retirement savings.
Migration slows under pressure of rate lock-in, cooling job market
The number of people who are moving remains significantly lower than before the pandemic, according to Bank of America Institute.