Reba McEntire joins Realtor.com marketing campaign targeting struggling homebuyers
The campaign incorporates sitcom-style ads that draw on real experiences and attempt to ease the emotional toll of the homebuying process.
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Why this week’s Fed meeting is critical for mortgage rates
The Fed has adjusted its inflation targets, primarily in response to the trade war and the anticipated shortages if agreements aren’t reached.
The labor market is still keeping mortgage rates elevated
To get mortgage rates below 6% with duration, we need to see the labor market break, which hasn’t happened yet.
How Rate wants to close its ‘massive gap’ in the non-QM space
The company plans to double production in the segment in 2025. It launched a new suite of products, will be aggressive in pricing and is training LOs.
NRMLA co-chair outlines reverse mortgage advocacy plan
NRMLA co-chair Jim Cory discussed a new industry outreach effort to bring more people up to speed with reverse mortgages.
LERETA, Sagent integrate real estate tax and flood service solutions
The collaboration aims to provide better access to real-time tax data, flood zone determinations, payment processing and automated monitoring.
The potential benefits of senior property tax deferral programs
A longtime retirement researcher weighs in on the possible benefits of property tax deferrals for older homeowners.
Realtors clash over NAR speech code
Critics argue that the code violates free speech rights, while supporters say it’s needed to uphold ethical standards.
HomeServices of America announces more executive changes
Alex Seavall steps into an expanded role, while Candace Adams take over Chris Kelly’s vacated role as executive vice president.
4 charts that show why Florida’s housing markets are struggling
Florida’s housing markets were as hot as any after the pandemic began, but now they’re among the coldest due to macroeconomic headwinds.