State investigators found that marketing representatives Jonathan Golden and Joshua Meador provided incentives to real estate agents to steer business to the company — a practice known as illegal inducement.
The company said its goal is to provide agents and affiliates of the National Association of Realtors (NAR) with new ad-buying tools for influencing policies that shape the real estate industry at the federal, state and local levels.
Under the National Association of Realtors’ (NAR) new Multiple Listing Options policy, the trade group is allowing listing agents, with the signed consent and direct permission of their seller client, to delay publicly marketing a listing through Internet Data Exchange (IDX) feeds and syndication.