Reba McEntire joins Realtor.com marketing campaign targeting struggling homebuyers
The campaign incorporates sitcom-style ads that draw on real experiences and attempt to ease the emotional toll of the homebuying process.
First-Time Homebuyers
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Homebuyers made record down payments in 2024
For all of 2024, buyers put down an average of $29,900, or 14.4% of the purchase price, marking the highest figures since tracking began.
Single women homebuyers are outpacing single men by a 2-to-1 ratio
NAR data for 2024 revealed that 62% of homebuyers are married couples, 20% are single women and 8% are single men.
How child care costs and commutes will impact brokerage economics in 2025
Economists Jessica Lautz and Lisa Sturtevant took to the stage at HousingWire’s Housing Economic Summit on Tuesday to examine data and trends as they forecast what this year could have in store for anxious broker-owners.
More first-time buyers rely on mortgage rate buydowns to afford homes
Real estate technology platform HomeLight found that 27% of recent first-time buyers requested a mortgage rate buydown.
Is now a good time to buy a house?
Rapid changes in mortgage rates have left many would-be homebuyers asking: Is now a good time to buy a house?