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Real Estate Listings

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Who decides where listings show up, Zillow, Compass or the MLS?

July 31, 2026 by bp56691
Zillow, MRED and Compass argue over one-day IDX display timing and portal access as a federal judge considers an injunction.
Categories Brokerage, Compass, Contributors, HWmember, Lawsuit, MLS & Associations, MRED, Opinion, Real Estate, Real Estate Listings, Zillow

When AI listing videos look too real: the disclosure test agents need now

June 30, 2026 by bp56691
Agents using AI listing videos should disclose simulated footage and material edits, as states like California set 2026 rules.
Categories Agent, Artificial Intelligence, Contributors, HWmember, Real Estate, Real Estate Listings, Real Estate Marketing

Cloze Forge platform lets real estate firms ‘vibe code’ custom tools

June 2, 2026 by bp56691
Custom apps are designed to be secure, scalable and deeply integrated into a brokerage’s workflow from day one, leaders said.
Categories Artificial Intelligence, Brokerage, HWmember, Real Estate, Real Estate Listings, Real Estate Technology

CMLS, this one is for you: Build the alliance now or watch Compass build it instead

May 26, 2026 by bp56691
Darryl Davis urges CMLS to launch an MLS-controlled alliance by Sep 29, after four Compass MLS deals and a Zillow antitrust suit.
Categories Clear Cooperation, Compass, Contributors, HWmember, MLS & Associations, Opinion, Real Estate, Real Estate Listings

New brokerage Showings bets on buyer leads over listing commissions

May 21, 2026 by bp56691
Showings said its aims to modernize the selling experience through a fee-free structure “centered on savings, efficiency and buyer activity.”
Categories Artificial Intelligence, Atlanta, Brokerage, Chicago, Florida, Georgia, HWmember, Illinois, New York, New York City, Orlando, Real Estate, Real Estate Agents, Real Estate Listings, Technology

Greg Hague of 72SOLD on why ‘private’ listings will save our industry

May 11, 2026 by bp56691
Greg Hague says state regulators handle fair housing, and argues private listings do not require MLS policing of agents.
Categories Agent, Brokerage, Clear Cooperation, Compass, Contributors, HWmember, Opinion, Real Estate, Real Estate Listings, Real Estate Marketing

Bright MLS launches Bright Promote ad tool in listing platform

May 11, 2026 by bp56691
Bright MLS launched Bright Promote, letting agents run Facebook, Instagram and mail campaigns in-platform with budgets and insights.
Categories Bright MLS, HWmember, MLS & Associations, Real Estate, Real Estate Listings, Real Estate Marketing, Social Media, Technology

When listings lie: AI staging pushes real estate into an ethics gray zone

April 16, 2026 by bp56691
Experts speak on best practices for agents to avoid listings that a buyer could perceive to be misleading or unrealistic.
Categories Agent, Artificial Intelligence, California Regional MLS, Coldwell Banker, Homebuyers, HWmember, Real Estate, Real Estate Listings, Real Estate Marketing, Technology

Lower’s John Berkowitz on building lead generation certainty with Movoto Advantage

April 9, 2026 by bp56691
Lower describes Movoto Advantage as a limited-access, subscription-based program that connects high-performing real estate agents with motivated home buyers and sellers through real-time live transfers.
Categories Agent, HWmember, Lead Generation, OJO Labs, Real Estate, Real Estate Listings, Technology

NAR reaffirms MLS autonomy amid Compass-Redfin partnership

March 9, 2026 by bp56691
NAR said its statement goes along with its long-standing position that sharing properties on the MLS provides transparency in the marketplace.
Categories Clear Cooperation, Compass, HWmember, MLS & Associations, national association of realtors, Real Estate, Real Estate Listings, Redfin
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