When AI listing videos look too real: the disclosure test agents need now
Agents using AI listing videos should disclose simulated footage and material edits, as states like California set 2026 rules.
Real Estate Listings
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Cloze Forge platform lets real estate firms ‘vibe code’ custom tools
Custom apps are designed to be secure, scalable and deeply integrated into a brokerage’s workflow from day one, leaders said.
CMLS, this one is for you: Build the alliance now or watch Compass build it instead
Darryl Davis urges CMLS to launch an MLS-controlled alliance by Sep 29, after four Compass MLS deals and a Zillow antitrust suit.
New brokerage Showings bets on buyer leads over listing commissions
Showings said its aims to modernize the selling experience through a fee-free structure “centered on savings, efficiency and buyer activity.”
Greg Hague of 72SOLD on why ‘private’ listings will save our industry
Greg Hague says state regulators handle fair housing, and argues private listings do not require MLS policing of agents.
Bright MLS launches Bright Promote ad tool in listing platform
Bright MLS launched Bright Promote, letting agents run Facebook, Instagram and mail campaigns in-platform with budgets and insights.
When listings lie: AI staging pushes real estate into an ethics gray zone
Experts speak on best practices for agents to avoid listings that a buyer could perceive to be misleading or unrealistic.
Lower’s John Berkowitz on building lead generation certainty with Movoto Advantage
Lower describes Movoto Advantage as a limited-access, subscription-based program that connects high-performing real estate agents with motivated home buyers and sellers through real-time live transfers.
NAR reaffirms MLS autonomy amid Compass-Redfin partnership
NAR said its statement goes along with its long-standing position that sharing properties on the MLS provides transparency in the marketplace.
NAR speaks out on “coming soon” listings
NAR says it has no national “coming soon” policy, leaving listing status rules to local MLSs and emphasizing MLS benefits for consumers and competition.