When listings lie: AI staging pushes real estate into an ethics gray zone
Experts speak on best practices for agents to avoid listings that a buyer could perceive to be misleading or unrealistic.
Real Estate Listings
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Lower’s John Berkowitz on building lead generation certainty with Movoto Advantage
Lower describes Movoto Advantage as a limited-access, subscription-based program that connects high-performing real estate agents with motivated home buyers and sellers through real-time live transfers.
NAR reaffirms MLS autonomy amid Compass-Redfin partnership
NAR said its statement goes along with its long-standing position that sharing properties on the MLS provides transparency in the marketplace.
NAR speaks out on “coming soon” listings
NAR says it has no national “coming soon” policy, leaving listing status rules to local MLSs and emphasizing MLS benefits for consumers and competition.
Realtor.com releasing 3D “FlyAround” property viewing tool
The tool aims to help home shoppers better understand a property’s surroundings before scheduling an in-person tour.
Scroll, swipe, sold: Klipster app brings the TikTok effect to real estate
The platform is designed for what the company describes as a “content-first” home shopping experience, targeting Millennials and Gen Z.
Inside Real Estate puts forth AI-powered home search platform
Users can type requests such as “show me craftsman style homes in the Riverland neighborhood under $600k” or “I want granite countertops.”
Zillow wants to be the hub for consumers and agents
Zillow Group posted double-digit revenue growth and $2 million in net income in Q2 2025 despite a relatively slow housing market.
Redfin integrates CubiCasa interactive floor plans
CubiCasa’s technology allows agents and photographers to generate detailed floor plans and tours using a smartphone scan.
Final Offer joins LeadingRE preferred vendor program
Final Offer provides tools that allow listing agents to share sellers’ preferred terms and timelines with potential homebuyers.