Contributors – Page 3 – Cantilever Real Estate

The new battlefront in lending: Payment intelligence, buyer retention, and the capital rails that will decide 2026 purchase winners

November 27, 2025 by bp56691

For the past decade, rate marketing has been the dominant gravitational force in mortgage acquisition. Whoever shouted the lowest 30-year fixed rate the loudest won the most attention. But attention has never been the same as intent, and intent has never been the same as a closed loan.

What real estate can learn from LEGO’s reinvention

November 27, 2025 by bp56691

Just in time for the holidays, Troy Palmquist looks at how this legacy manufacturer bounced back from a market downturn and how agents can, too
A few weeks ago, on a podcast, I was asked which brands I admire most. Without hesitation, I said LEGO. The toy company has an incredible comeback story, from the brink of bankruptcy to one of the world’s most beloved and profitable brands.

Real estate agents: throw away the scripts and speak from the heart

November 20, 2025 by bp56691

Real estate agents who use metaphors instead of scripts connect better with clients, build trust, and inspire action, says Darryl Davis.

Helping heroes home: how real estate pros can better serve veterans

November 10, 2025 by bp56691

Real estate pros can make a difference by guiding veterans through VA loans and community resources for homeownership.

Former Zillow Flex agent on who benefits from Premier agent class action lawsuit

October 10, 2025 by bp56691

The Zillow class-action lawsuit sparks debate on buyer agent disclosures.

The HELPER Act promises to open up housing opportunities and give the real estate business a much-needed lift

May 31, 2025 by bp56691

A firefighter and his pregnant wife were unable to buy a two-bedroom home in the neighborhood where they grew up; two teachers had dashed dreams of owning their bungalow near the school where they work. These are just two examples of the heartbreaking scenarios you hear about in the real estate business.

Florida’s single-family rental market is resilient, but not without risk

May 28, 2025 by bp56691

Florida’s single-family rental market is impacted by a persistent shortage of housing inventory.

Building an empire starts with your POS

May 26, 2025 by bp56691

Millennial homebuyers (born between 1981 and 1996) are reshaping the real estate landscape with their strong preference for digital tools and technology-driven experiences. As the largest cohort of homebuyers in the U.S., their tech-first approach influences how properties are marketed, searched and purchased.

NAR: Americans want a tax plan that supports the American dream

May 20, 2025 by bp56691

NAR’s poll shows that 67% of voters support doubling the capital gains exemption on the sale of a primary residence and a robust tax plan.

Will cutting mortgage rates fix the housing market?

May 17, 2025 by bp56691

Mortgage professionals are navigating one of the most challenging origination markets in recent history. Still, cutting mortgage rates would not be the end-all solution to pacify markets that many claim it to be. While lower rates might temporarily ease borrower costs or support home purchases, they would also expose the housing industry to further risk without meaningfully addressing core issues, like supply shortages or long-term affordability.