Rayse, OneKey MLS partner on agent value tools in New York
Through the collaboration, OneKey MLS members will gain access to the Rayse platform along with co-branded educational programming.
Real Estate Marketing
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Stop marketing moments; start designing systems
Here’s something I’ve been turning over in my head as we grind our way into Spring Selling 2026 — one that feels especially relevant for homebuilders and every functional leader who’s trying to steer a business through a tougher, noisier, more skeptical market: If your marketing only works when everything goes right, it’s not a […]
Taylor Morrison’s 2026 rebalance: romance over discounts
Demand that is awakened — lit by a flame, chasing a well-deserved dream home — is fundamentally different from demand sparked by being a rental refugee, where the walls have closed in and every monthly payment feels like a frittered-away sum that could have done more. Serving both customers today increasingly looks like operating in […]
NAR, .RealEstate helping Realtors build online presence
The platform includes new website technology, onboarding tools and features to help agents establish an online presence more quickly.
Why the next cycle will belong to real estate agents who have systems, not excuses
Despite slow sales and low inventory, 65% of agents remain confident about their business outlook, survey data shows.
Welcome to the age of the AI real estate agent
A recent report found that agents favored AI tools that delivered immediate efficiency gains over complex strategic functions.
Dermot Buffini steps down as CEO of Buffini & Company after 13 years
Dermot Buffini steps down as CEO after 13 years, with Brian Buffini assuming the role of CEO and Dermot focusing on global growth.
REMAX accelerates real estate innovation with AI and technology
REMAX is accelerating the integration of AI and cutting-edge technology to transform how agents engage with clients, generate leads, and deliver results. Initiatives like Max AI, MaxRefer, MaxEngage, and HomeView leverage real-time data, personalized marketing, and AI-driven tools to streamline the homeownership experience and empower its agents. Leading this innovation is Travis Saxton, EVP of Strategy at REMAX, who has spearheaded the rollout of these technologies, including AI-powered training through Sky AI and SkyStudio, redefining the future of real estate by combining human connection with next-generation tools.
Real estate agents: throw away the scripts and speak from the heart
Real estate agents who use metaphors instead of scripts connect better with clients, build trust, and inspire action, says Darryl Davis.
What Realtors really think about working with builders
New research shows Realtors see potential with builders despite frustrations over compensation and communication.