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LendingLife

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Mortgage lending activity sees ‘typical spring bounce’

August 28, 2025 by bp56691
Mortgage lending activity sees ‘typical spring bounce’
The $601.7 billion in loan volume in the second quarter of 2025 was up 22.8% from the first quarter and 10.3% year over year.
Categories Attom Data Solutions, Homebuyers, Homebuying, HWmember, LendingLife, Mortgage, Origination, Purchase Market, Refinancing

NAF targets reverse mortgage growth with ‘connective tissue’ marketing tactics

August 28, 2025 by bp56691
Unlike NAF’s multimillion-dollar forward mortgage campaign, “Hell Yeah You’re Buying a Home,” which was announced last month, the reverse-centric “Old Wives” campaign isn’t something you’ll find on major TV networks or streaming platforms.
Categories HECM, Home Equity, HWmember, LendingLife, Marketing, New American Funding, Reverse, Reverse Mortgage Daily

Analysts split on what happens next with Rocket–Mr. Cooper servicing book

August 28, 2025 by bp56691
The regulator imposed a 20% cap on Fannie and Freddie servicing exposure, raising questions about how much room Rocket has to expand.
Categories FHFA, HWmember, LendingLife, Mergers and Acquisitions, Mortgage, Mr. Cooper Group, Rocket Companies, Servicing

Texans Credit Union announces 105% LTV financing option

August 28, 2025 by bp56691
The credit union introduced three new loan options to spur home purchase activity at a time when many homebuyers are sidelined.
Categories Credit Union, First-Time Homebuyers, HWmember, Lenders, LendingLife, Mortgage, Origination, Texas

FHFA clears Rocket’s $9.4B acquisition of Mr. Cooper, with safeguards

August 26, 2025 by bp56691
Despite clearing approval, FHFA underscores need to limit counterparty risk and preserve mortgage market stability.
Categories Fannie Mae, FHFA, Freddie Mac, HWmember, LendingLife, Mergers and Acquisitions, Mortgage, Mr. Cooper, Mr. Cooper Group, Regulatory, Rocket Companies, Rocket Mortgage

HOME launches bilingual learning system and AI-powered wholesale search tool

August 26, 2025 by bp56691
HOME Certified, an on-demand LMS, trains and certifies loan officers to serve Hispanic and Latino borrowers.
Categories Artificial Intelligence, Hispanic homeownership, HWmember, LendingLife, Loan Officer, Mortgage, Origination, Wholesale Lending

Reverse mortgage lenders log Q2 profits amid home equity, AI push

August 25, 2025 by bp56691
The publicly traded companies in the reverse mortgage space were largely profitable in the second quarter of 2025, despite a challenging macroeconomic backdrop. 
Categories Artificial Intelligence, Earnings, Ellington Financial, Finance of America, Home Equity, HWmember, LendingLife, Mortgage, Onity Group, Reverse, Reverse Mortgage Daily

Bill Emerson to retire as president of Rocket Companies

August 20, 2025 by bp56691
Bill Emerson is retiring as president of Rocket Companies but will remain as a director, the company disclosed in a filing with the Securities and Exchange Commission (SEC).
Categories HWmember, LendingLife, Mortgage, Origination, People Movers, Rocket Companies, Rocket Mortgage, Team Leaders

Mortgage brokers say loanDepot is knocking at their door again

August 20, 2025 by bp56691
Brokers told HousingWire that representatives at loanDepot are reaching out to them with wholesale channel partnership offers.
Categories Anthony Hsieh, Brokerage, HWmember, LendingLife, loanDepot, Mortgage, Mortgage Broker, Origination, Wholesale Lending

Ex-GSE risk chief makes case for Fannie-Freddie merger

August 19, 2025 by bp56691
Clifford Rossi, academic director of the Smith Enterprise Risk Consortium at the University of Maryland, pushes a merger as solution to avoid a race to the bottom.
Categories Conservatorship, Fannie Mae, Freddie Mac, Government-Sponsored Enterprise, GSE Reform, GSEs, HWmember, LendingLife, Mortgage, private-label securities, Regulatory, Secondary market
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