AI killed the real estate agent personal brand — now what?
AI makes agent content easy to produce, so visibility signals less and consumers weigh pricing, negotiation and outcomes.
Artificial Intelligence
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True Footage lands $40M Series C as appraisal industry hits ‘critical’ AI phase
True Footage raises $40M Series C to scale its staff appraiser model and data platform as UAD 3.6 and AI reshape home valuations.
Residential contractors remain AI-skeptical early on, report finds
ServiceTitan’s 2026 Residential State of the Trades report shows 25% of contractors use AI meaningfully while nearly 50% lack trust. Labor, overhead, and materials are top 2026 risks, and 73% of customers prioritize clear upfront pricing.
Better bets on ChatGPT as the new front door for origination
Better says Tinman makes underwriting accessible through ChatGPT, shifting decisions from LOS workflows into an AI layer for lenders.
PartnerOne finalizes acquisition of Mortgage Cadence
PartnerOne has completed its acquisition of Mortgage Cadence, adding another long-standing mortgage technology platform to the portfolio of the global enterprise software group.
Trump’s AI policy framework calls for single federal standard
Trump’s AI framework lists six priorities and urges one national standard, as mortgage tech leaders cite delays from state-by-state rules.
RezeLink AI platform aims to accelerate title search workflows
The platform will debut first for users of SoftPro — with additional title production system integrations planned for future releases.
Better launches ChatGPT-based credit decision engine for mortgage and HELOC lenders
Better.com has launched a conversational credit decision engine that lets mortgage and home equity lenders run underwriting through ChatGPT using the company’s Tinman AI platform.
Baird & Warner launches AI social media assistant
Agents can upload photos, videos and links or allow the system to suggest content by scanning local news and MLS data.
Tavant agentic AI portal connects lenders, real estate agents, borrowers
Tavant leaders sat down with HousingWire to detail benefits for mortgage professionals, real estate profesionals, borrowers and all housing stakeholders.