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Artificial Intelligence

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Why AI is still a subpar real estate agent replacement

April 21, 2026 by bp56691
Why AI is still a subpar real estate agent replacement
AI can curate info, but agents add empathy and strategy, one Florida sale cited a $75,000 to $225,000 cost without guidance.
Categories Agent, Artificial Intelligence, Contributors, HWmember, Opinion, Real Estate, Real Estate Marketing

Three lessons for mortgage leaders right now

April 17, 2026 by bp56691
Mortgage still repeats old habits, chasing top producers, designing for internal teams, and lagging AI, despite new data and tools.
Categories Artificial Intelligence, Housing Market, HWmember, Mortgage, Mortgage Rankings

Real estate tech shifting from Swiss Army knives to scalpels

April 17, 2026 by bp56691
A growing number of agents, teams and brokerages are abandoning general-purpose tools in favor of highly specialized solutions.
Categories Artificial Intelligence, HWmember, Lead Generation, Marketing, Real Estate, Real Estate Agents, Technology

When listings lie: AI staging pushes real estate into an ethics gray zone

April 16, 2026 by bp56691
Experts speak on best practices for agents to avoid listings that a buyer could perceive to be misleading or unrealistic.
Categories Agent, Artificial Intelligence, California Regional MLS, Coldwell Banker, Homebuyers, HWmember, Real Estate, Real Estate Listings, Real Estate Marketing, Technology

Brynn Carmody’s burnout as a real estate agent sparked an AI platform for the entire industry

April 14, 2026 by bp56691
Her Market Lab launched Monday, offering agents a CRM with integrated AI, brand voice tools and compliance document inputs.
Categories Agent, Artificial Intelligence, CRM, HWmember, Real Estate, realtors, Technology

FBI: Cybercrime losses topped $20.8B in 2025, real estate fraud hit $275M

April 10, 2026 by bp56691
FBI: Cybercrime losses topped .8B in 2025, real estate fraud hit 5M
Real estate fraud alone accounted for 12,368 complaints, showing a continued and growing threat for housing professionals and clients.
Categories Artificial Intelligence, Cryptocurrency, Cybersecurity, FBI, HWmember, Real Estate, Real Estate Fraud, Reverse, Title, Title insurance, Wire Fraud

AI killed the real estate agent personal brand — now what?

April 8, 2026 by bp56691
AI makes agent content easy to produce, so visibility signals less and consumers weigh pricing, negotiation and outcomes.
Categories Agent, Artificial Intelligence, Contributors, HWmember, Opinion, Real Estate, Real Estate Marketing

True Footage lands $40M Series C as appraisal industry hits ‘critical’ AI phase

April 7, 2026 by bp56691
True Footage raises $40M Series C to scale its staff appraiser model and data platform as UAD 3.6 and AI reshape home valuations.
Categories Appraisals and Valuations, Artificial Intelligence, HWmember, Technology

Residential contractors remain AI-skeptical early on, report finds

April 7, 2026 by bp56691
Residential contractors remain AI-skeptical early on, report finds
ServiceTitan’s 2026 Residential State of the Trades report shows 25% of contractors use AI meaningfully while nearly 50% lack trust. Labor, overhead, and materials are top 2026 risks, and 73% of customers prioritize clear upfront pricing.
Categories Artificial Intelligence, Construction, Residential Real Estate, Technology, The Builder's Daily

Better bets on ChatGPT as the new front door for origination

April 3, 2026 by bp56691
Better says Tinman makes underwriting accessible through ChatGPT, shifting decisions from LOS workflows into an AI layer for lenders.
Categories Artificial Intelligence, Better, ChatGPT, HWmember, LendingLife, Mortgage, Origination, Technology, Underwriting, Vishal Garg
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