Your next deal may already be in your CRM. Here’s how to find it
An analysis of 10 million real estate leads found that 91% had received no human contact in 90 days
Lead Generation
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The checklist real estate agents need for estate sale referrals and timing
Adults 55 plus own over 50% of homes, so agents need a repeatable estate sale plan, timelines and vetted referral partners.
Real estate tech shifting from Swiss Army knives to scalpels
A growing number of agents, teams and brokerages are abandoning general-purpose tools in favor of highly specialized solutions.
Lower’s John Berkowitz on building lead generation certainty with Movoto Advantage
Lower describes Movoto Advantage as a limited-access, subscription-based program that connects high-performing real estate agents with motivated home buyers and sellers through real-time live transfers.
Lower launches Movoto Advantage for solo real estate agents
Lower rolled out Movoto Advantage, a subscription program with about 200 agents, routing live consumer transfers to one vetted agent per market.
NAR Technology Survey finds AI gaining traction with Realtors
Explore AI adoption in real estate with NAR’s 2025 Tech Survey. From ChatGPT to CRMs, agents are boosting business with technology tools
From Zillow to sphere: Why you must know the source of your real estate referrals
Explore the evolving world of real estate lead generation. Zillow Premier Agents vs referral networks – which strategy wins?
Trump signs law banning trigger leads
President Donald Trump on Friday signed the Homebuyers Privacy Protection Act (H.R. 2808), establishing a nationwide ban on the abusive use of trigger leads beginning in March 2026.
Does the trigger leads bill opt-in provision wave goodbye to competition?
The industry debate heats up as trigger leads crackdown raises questions about consumer protection and market power.
KW’s Jay Papasan sheds light on rookie agent mistakes
Papasan shares insights from his upcoming book, “The Rookie Real Estate Agent,” and emphasizes that success starts with mastering the basics.