Unlike NAF’s multimillion-dollar forward mortgage campaign, “Hell Yeah You’re Buying a Home,” which was announced last month, the reverse-centric “Old Wives” campaign isn’t something you’ll find on major TV networks or streaming platforms.
The publicly traded companies in the reverse mortgage space were largely profitable in the second quarter of 2025, despite a challenging macroeconomic backdrop.
The implications of AI for the reverse mortgage industry are still being debated. But lenders that are able to provide these tools to clients in a thoughtful, purpose-driven manner are poised to gain a leg up.