Florida: In choppy 2026, one state is many homebuilding markets
Southwest Florida metros saw the steepest drops in 2025, led by Punta Gorda at -11.93%, as insurance and inventory weigh on demand
Marketing & Sales
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BuildersUpdate pay-at-closing model targets builders’ marketing risk
BuildersUpdate.com has rolled out a “pay upon performance” model that shifts new-home marketing costs from upfront spend to a flat fee due only when a sale closes, aiming squarely at builders’ growing concern over wasted lead-gen dollars in a choppy demand and rate environment. Announced March 26, 2026, the program lets homebuilders list communities on […]
Rekindling urgency: A Spring Selling 2026 homebuilders elegy
Show of hands. Who among us has purchased a home to live in – any home, in any place, at any price – without feeling at some point like we were on an emotional roller coaster? Anybody? Buying a home is one of those acts few would call entirely rational. For most of us, it […]
Built-for-rent multifamily starts jump 18% in Q4 2025
Built-for-rent multifamily construction surged at the end of 2025, extending the cycle’s heavy tilt toward rentals and keeping average apartment sizes below pre-Great Recession levels, according to a National Association of Home Builders (NAHB) analysis of Census Bureau data. NAHB Chief Economist Robert Dietz reported that 96,000 multifamily units started construction in the fourth quarter […]
January new home sales fall 17.6%, weather and rates in focus
January new home sales fell to a 587,000 annual rate, down 17.6% from December, with prices at $400,500, after a positive sales year in 2025.
Homebuilder confidence nudges up but remains below par
Builder confidence stayed at 38 in March, with 37% cutting prices and oil near $100 per barrel adding pressure to demand and costs.
Stop marketing moments; start designing systems
Here’s something I’ve been turning over in my head as we grind our way into Spring Selling 2026 — one that feels especially relevant for homebuilders and every functional leader who’s trying to steer a business through a tougher, noisier, more skeptical market: If your marketing only works when everything goes right, it’s not a […]
Barrier to entry: builders’ first challenge is to work through a glut
Texas home prices fell in 2025 but forecasts show gains in 2026 as builders slow new construction and population growth continues.
Can this immersive technology replace model homes?
AR Homes launched its first AR Theatre in Port St. Lucie, offering buyers a 360-degree virtual model home experience with interactive floor plans and finishes.