Builder sentiment runs soft as affordability strain subdues orders
Homebuilders continue to rely on incentives to drive sales. Those who buck this trend differentiate on product and community offerings
Builder Confidence
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Homebuilder confidence dips in January despite easing mortgage rates
Builder confidence fell to 37 in January as 65% used incentives, profit margins dropped, and new-home prices declined 8%.
Homebuilder confidence ticks up but remains low
Builder confidence rose slightly in December but remains low, with 40% of builders cutting prices and 67% offering incentives. Entry-level homebuilders face the greatest challenges due to shrinking margins and weak demand.