Tech Pulse: Smart home tools for seniors; AI marketing for agents
With seniors now outnumbering children in many U.S. states, demand is growing for aging-in-place technology.
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Does the trigger leads bill opt-in provision wave goodbye to competition?
The industry debate heats up as trigger leads crackdown raises questions about consumer protection and market power.
YouTubers set trap for crime ring targeting seniors, resulting in 25 arrests
Federal agents disrupted a long-running fraud scheme targeting seniors, helped by YouTubers who set and sprang the trap on the fraudsters.
Investor housing market share dips but remains elevated
Investor activity remains well below the peak seen in 2022, but investor share has increased as owner-occupied transactions have slowed.
Mortgage lending activity sees ‘typical spring bounce’
The $601.7 billion in loan volume in the second quarter of 2025 was up 22.8% from the first quarter and 10.3% year over year.
Survey finds generational divide on economy, housing market
On the housing market, 40% of respondents expect little change. Younger generations were more likely to hold neutral or positive views.
NAF targets reverse mortgage growth with ‘connective tissue’ marketing tactics
Unlike NAF’s multimillion-dollar forward mortgage campaign, “Hell Yeah You’re Buying a Home,” which was announced last month, the reverse-centric “Old Wives” campaign isn’t something you’ll find on major TV networks or streaming platforms.
Analysts split on what happens next with Rocket–Mr. Cooper servicing book
The regulator imposed a 20% cap on Fannie and Freddie servicing exposure, raising questions about how much room Rocket has to expand.
Texans Credit Union announces 105% LTV financing option
The credit union introduced three new loan options to spur home purchase activity at a time when many homebuyers are sidelined.
ARMs remain a small share of mortgage loans despite viral 41% claim
Adjustable-rate mortgages often get more attention when rates climb, but don’t fool yourself: their actual footprint in the U.S. housing market remains modest.