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Finance of America

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The proprietary reverse mortgage landscape is getting crowded

June 2, 2025 by bp56691
The proprietary reverse mortgage landscape is getting crowded
As more private-label reverse mortgage products are introduced, we asked some key providers if they see issues in being able to stand out.
Categories Finance of America, HWmember, Liberty Reverse Mortgage, Longbridge Financial, Mutual of Omaha Mortgage, Onity Group, PHH Mortgage Corp, Reverse

FOA president talks business progress amid strong Q1 earnings

May 14, 2025 by bp56691
FOA president talks business progress amid strong Q1 earnings
FOA President Kristen Sieffert highlighted some of the company’s business progress in Q1, new marketing moves and an executive promotion.
Categories Earnings, Finance of America, Finance of America Reverse, HWmember, Marketing, Reverse

Finance of America posts a profit, beats funded volume estimates in Q1 2025

May 7, 2025 by bp56691
Finance of America posts a profit, beats funded volume estimates in Q1 2025
One of the nation’s leading reverse mortgage lenders posted positive financial results in Q1 2025, leading to a rise in its share price.
Categories Earnings, Finance of America, Graham Fleming, HECM, HWmember, Reverse

Attendees encouraged by reverse mortgage conference in California

May 1, 2025 by bp56691
Attendees offer their thoughts on the first NRMLA reverse mortgage industry event of 2025 and what they found most valuable.
Categories C2 Financial Corp, California, Counseling, Finance of America, HECM, HWmember, NRMLA, Reverse

FOA debuts new marketing campaign tying home equity to life’s ‘next chapter’

April 22, 2025 by bp56691
FOA debuts new marketing campaign tying home equity to life’s ‘next chapter’
Finance of America debuted a new creative campaign soon after announcing the enlistment of a new agency to drive modern marketing efforts.
Categories Finance of America, Home Equity, HWmember, Marketing, Retirement, Reverse

Assessing the reverse mortgage technology landscape

April 18, 2025 by bp56691
Assessing the reverse mortgage technology landscape
Reverse mortgage professionals weigh in on the potential of including more technology into industry processes.
Categories Artificial Intelligence, Finance of America, HECM, HWmember, Longbridge Financial, NRMLA, Reverse, Technology

FOA enlists new marketing agency in renewed push

April 3, 2025 by bp56691
Finance of America has enlisted creative agency David&Goliath for a new marketing strategy, which will start in Q2.
Categories American Advisors Group, Finance of America, HWmember, Reverse

FOA promotes Jonathan Scarpati to chief production officer

April 2, 2025 by bp56691
FOA promotes Jonathan Scarpati to chief production officer
Scarpati will now oversee both wholesale and retail production at FOA, in an effort to “optimize internal structures and accelerate performance gains” for its multichannel operations.
Categories Finance of America, HECM, HWmember, NRMLA, People Movers, Reverse

FOA appoints new board members, including former US senator

March 20, 2025 by bp56691
FOA appoints new board members, including former US senator
The two new board members are expected to assist the reverse mortgage lender’s efforts in marketing and legislative affairs.
Categories Colorado, Finance of America, HWmember, Marketing, People Movers, Reverse, Senate

The state of the reverse mortgage business in early 2025

March 18, 2025 by bp56691
Reverse mortgage lenders are making moves in early 2025 while business is humming — though not booming — in the early months of the year.
Categories Fairway Independent Mortgage, FHA, Finance of America, HECM, HWmember, Longbridge Financial, Mutual of Omaha Mortgage, Reverse, Reverse Market Insight
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