Housing affordability challenges steepen in Q3
In Q3 2025, a household needed to earn $110,100 to afford to own a single-family home, nearly double the income required five years ago.
Homebuyers
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Better Homes and Gardens Real Estate details 2026 homebuyer trends
The brand will also release an Agent Playbook designed to show how to use these trends to better position listings and guide clients.
Most prospective homebuyers want to seal the deal in 2026
About three-quarters said more affordable home prices would prompt buying within six months. Mortgage rates were the No. 2 factor.
Homebuyers hunt for Black Friday bargains as price cuts spread
According to HousingWire Data, price cuts have become a defining feature of the late-fall housing market — with discounts deepening just as the holiday sales season kicks off.
First American’s 2026 housing market forecast points to better affordability
First American’s Odeta Kushi said mortgage rates are expected to remain in the low-6% range, but other factors will lift affordability.
Scroll, swipe, sold: Klipster app brings the TikTok effect to real estate
The platform is designed for what the company describes as a “content-first” home shopping experience, targeting Millennials and Gen Z.
Luxury homebuyers getting more bang for their buck in Atlanta, Denver
In Atlanta, Denver and Houston, homes priced between $1 million and $2 million often contain more than 4,000 square feet.
Renters are moving more than homeowners, but US mobility is historically low
In 2024, just 11% of Americans changed their address, down from 14.3% a decade earlier and nearly half the rate of the 1960s.
Younger homeowners seek to redefine property ownership
Millennials inheriting wealth are more likely to value sustainability, walkability and community benefit over maximum financial return.
Veterans are missing out on billions in VA loan benefits
A new Veterans United Home Loans analysis found that more than 58,000 VA loans went unused in 2024 — representing nearly $28 billion in potential mortgage volume.