Longbridge’s new proprietary reverse mortgage aims to preserve home equity for heirs
A new private-label reverse mortgage from Longbridge aims to attract borrowers who are concerned about leaving assets for their heirs.
Home Equity
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Competition for HELOC business heats up as home equity grows
MBA panelists highlighted the chance for loan officers to originate more HELOCs and other second-lien mortgages as the housing market sags.
ServiceLink expands closing technology
The latest enhancements allow users to schedule closings in real-time with expanded options for online and in-branch appointments.
Longbridge’s Melissa Macerato on the impact of new proprietary product
Longbridge Financial’s new proprietary addition is designed to reconnect with those short to close and appeal to younger eligible borrowers.
PHH’s Liberty Reverse Mortgage relaunches EquityIQ proprietary product
Liberty is reentering the proprietary reverse mortgage landscape in a more crowded field than when it introduced EquityIQ in 2019.
FOA debuts new marketing campaign tying home equity to life’s ‘next chapter’
Finance of America debuted a new creative campaign soon after announcing the enlistment of a new agency to drive modern marketing efforts.
Washington Legislature requests study of home equity investment products
The Washington Legislature wants to know more about home equity investments and has commissioned a formal academic study.
US home equity has reached $35 trillion. It’s a blessing and a curse
Higher levels of home equity increase household wealth, but it also comes with higher property taxes and other hurdles.
Alt home equity product from RMF alum expands into new states
Cornerstone Financing rolled out an alternative home equity-tapping product to several new states, following a successful 2024 financing deal.
Fitch Ratings assesses home equity investments amid wider scrutiny
The credit ratings agency said it does not rate HEIs, as some have gone after the industry by comparing its products to reverse mortgages.