FOA debuts new marketing campaign tying home equity to life’s ‘next chapter’
Finance of America debuted a new creative campaign soon after announcing the enlistment of a new agency to drive modern marketing efforts.
Finance of America
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Assessing the reverse mortgage technology landscape
Reverse mortgage professionals weigh in on the potential of including more technology into industry processes.
FOA enlists new marketing agency in renewed push
Finance of America has enlisted creative agency David&Goliath for a new marketing strategy, which will start in Q2.
FOA promotes Jonathan Scarpati to chief production officer
Scarpati will now oversee both wholesale and retail production at FOA, in an effort to “optimize internal structures and accelerate performance gains” for its multichannel operations.
FOA appoints new board members, including former US senator
The two new board members are expected to assist the reverse mortgage lender’s efforts in marketing and legislative affairs.
The state of the reverse mortgage business in early 2025
Reverse mortgage lenders are making moves in early 2025 while business is humming — though not booming — in the early months of the year.
FOA’s Kristen Sieffert talks about growing the business in 2025
FOA’s Kristen Sieffert explained what the company will prioritize in as it aims to reach more older homeowners with its reverse products.
Finance of America reports Q4 loss, full-year profit for 2024
FOA remains bullish about reverse mortgage industry prospects despite some market turbulence, its leaders said this week.
New executive leaders at FOA to focus on ‘modernizing’ tech, customer experience
FOA has added new chief customer and technology officer roles to its rankings as it seeks to modernize its technology.
FOA’s James Mittleman on reverse industry’s forward partnerships, proprietary as ‘the future’
Forward partnerships and proprietary products could have a big impact on the future of the reverse mortgage industry, James Mittleman explains.