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Longbridge’s ‘HELOC for Seniors’ is officially on the market

September 8, 2025 by bp56691
Longbridge Financial has officially launched a home equity line of credit (HELOC) that’s designed for homeowners aged 62 and older, offering approval and funding in as little as five business days. 
Categories HELOC, HELOCs, Home Equity, HWmember, LendingLife, Longbridge Financial, Mortgage, Reverse, Reverse Mortgage Daily

Reverse mortgage production metrics took a tumble in August

September 3, 2025 by bp56691
Despite a sharp decline in August endorsements, wholesale sponsors like Longbridge and Finance of America helped to sustain volumes.
Categories Finance of America, HECM, HMBS, HWmember, Longbridge Financial, Mortgage, Mutual of Omaha, New View Advisors, Reverse, Reverse Mortgage Daily

YouTubers set trap for crime ring targeting seniors, resulting in 25 arrests

August 29, 2025 by bp56691
Federal agents disrupted a long-running fraud scheme targeting seniors, helped by YouTubers who set and sprang the trap on the fraudsters.
Categories Cybersecurity, FBI, HWmember, Reverse, Reverse Mortgage Daily, YouTube

NAF targets reverse mortgage growth with ‘connective tissue’ marketing tactics

August 28, 2025 by bp56691
Unlike NAF’s multimillion-dollar forward mortgage campaign, “Hell Yeah You’re Buying a Home,” which was announced last month, the reverse-centric “Old Wives” campaign isn’t something you’ll find on major TV networks or streaming platforms.
Categories HECM, Home Equity, HWmember, LendingLife, Marketing, New American Funding, Reverse, Reverse Mortgage Daily

Reverse mortgage lenders log Q2 profits amid home equity, AI push

August 25, 2025 by bp56691
The publicly traded companies in the reverse mortgage space were largely profitable in the second quarter of 2025, despite a challenging macroeconomic backdrop. 
Categories Artificial Intelligence, Earnings, Ellington Financial, Finance of America, Home Equity, HWmember, LendingLife, Mortgage, Onity Group, Reverse, Reverse Mortgage Daily

Older adults support many types of housing regulation reform

August 22, 2025 by bp56691
Older adults support changing zoning laws to make homebuilding easier, according to new surveys by AARP and the Pew Charitable Trusts.
Categories accessory dwelling units, Home Prices, Housing Inventory, Housing Market, HWmember, Reverse

As seniors gain comfort with AI, how should reverse mortgage lenders respond?

August 21, 2025 by bp56691
As seniors gain comfort with AI, how should reverse mortgage lenders respond?
The implications of AI for the reverse mortgage industry are still being debated. But lenders that are able to provide these tools to clients in a thoughtful, purpose-driven manner are poised to gain a leg up.
Categories Aging in Place, Artificial Intelligence, HWmember, Longbridge Financial, Onity Group, Reverse, Reverse Mortgage Daily

In New York, many seniors aren’t getting vital support services

August 20, 2025 by bp56691
New York is among the states where older residents are not receiving adequate levels of in-home care and other support services.
Categories Aging in Place, Healthcare, HWmember, New York, Reverse

As reverse mortgage demand grows, lenders may need more personnel

August 18, 2025 by bp56691
More business could push reverse mortgage companies to grow their employee headcounts, but identifying high-quality workers won’t be easy.
Categories Continuing Education, HWmember, Loan Officer, Longbridge Financial, Reverse, Reverse Mortgage Daily, Reverse Mortgage Marketing and Sales Training

As Social Security turns 90, what will its future hold?

August 15, 2025 by bp56691
Benefits are set to be reduced in the next decade and recent policies may only worsen the program’s condition.
Categories Aging in Place, HWmember, Retirement, Reverse, Reverse Mortgage Daily, Social Security, Social Security Administration
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