NAF hires Nathan Ballentine as regional VP for South Carolina
Nathan Ballentine joins New American Funding as regional vice president for South Carolina, focusing on growth, development and partnerships.
New American Funding
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NAF targets reverse mortgage growth with ‘connective tissue’ marketing tactics
Unlike NAF’s multimillion-dollar forward mortgage campaign, “Hell Yeah You’re Buying a Home,” which was announced last month, the reverse-centric “Old Wives” campaign isn’t something you’ll find on major TV networks or streaming platforms.
Lenders witness surge of mortgage demand this week
New American Funding’s Patty Arvielo shared that Tuesday was NAF’s best day for applications in three years. Can it continue?
As LA fires burn, reverse mortgage industry emphasizes need for servicer, insurer contacts
Los Angeles County has the highest concentration of HECM borrowers in the country, and the industry is moving to respond.
How reverse mortgage pros will seek to connect with clients in 2025
The reverse mortgage industry is ready to hit the ground running in its efforts to connect with new clients in 2025.
Reverse mortgage leaders on partnering with the forward side in 2025
The reverse mortgage industry seeks to build its positive momentum this year after collaborating extensively with forward lenders in 2024.
The biggest challenge for the reverse industry in 2024? Mortgage rates
Reverse mortgage industry leaders at multiple lenders weighed in on the year’s biggest industry challenges.