FOA president talks business progress amid strong Q1 earnings
FOA President Kristen Sieffert highlighted some of the company’s business progress in Q1, new marketing moves and an executive promotion.
Marketing
Auto Added by WPeMatico
Reba McEntire joins Realtor.com marketing campaign targeting struggling homebuyers
The campaign incorporates sitcom-style ads that draw on real experiences and attempt to ease the emotional toll of the homebuying process.
FOA debuts new marketing campaign tying home equity to life’s ‘next chapter’
Finance of America debuted a new creative campaign soon after announcing the enlistment of a new agency to drive modern marketing efforts.
Statara Solutions adds digital audio ads to media platform for real estate pros
The company said its goal is to provide agents and affiliates of the National Association of Realtors (NAR) with new ad-buying tools for influencing policies that shape the real estate industry at the federal, state and local levels.
FOA appoints new board members, including former US senator
The two new board members are expected to assist the reverse mortgage lender’s efforts in marketing and legislative affairs.
FOA’s Kristen Sieffert talks about growing the business in 2025
FOA’s Kristen Sieffert explained what the company will prioritize in as it aims to reach more older homeowners with its reverse products.
Mutual of Omaha amends counterclaim against Longbridge Financial
Mutual of Omaha has fired back with an amended counterclaim in its lawsuit with Longbridge Financial over deceptive advertising allegations.
Rocket plays the long game with its renter rewards program
The recently announced RocketRentRewards program from Rocket Mortgage — which the company says is the homeownership industry’s first offer to provide closing cost credits for renters — allows homebuyers who use Rocket as their lender to earn 10% back on their last 12 months of rental payments.
Rocket makes a Super Bowl commercial comeback
The ad aired nationally during the second quarter and was set to a reimagined version of John Denver’s “Take Me Home, Country Roads.”
Bijoy John joins Sage Home Loans as senior VP of marketing
John will focus on leading borrower retention efforts and has prior industry experience with Freedom Mortgage, Newrez and Rate.