Longbridge Financial has officially launched a home equity line of credit (HELOC) that’s designed for homeowners aged 62 and older, offering approval and funding in as little as five business days.
Unlike NAF’s multimillion-dollar forward mortgage campaign, “Hell Yeah You’re Buying a Home,” which was announced last month, the reverse-centric “Old Wives” campaign isn’t something you’ll find on major TV networks or streaming platforms.
According to Clear Capital and CAPE Analytics, the product covers 98% of U.S. residential properties and serves as an alternative to traditional inspections.
The publicly traded companies in the reverse mortgage space were largely profitable in the second quarter of 2025, despite a challenging macroeconomic backdrop.