TikTok forms US entity, easing social media marketing concerns for mortgage pros
TikTok’s U.S. joint venture averts a ban, adds data safeguards and brings clarity for mortgage lenders using the app.
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Most Americans use AI for housing market data
A majority of Americans are using AI for real estate insights, yet real estate agents remain the most trusted source. Social media platforms like YouTube and TikTok are also popular for housing content.