First fully rebuilt Palisades home testing post-fire demand
The listing arrives as rebuilding activity gains traction, with roughly 650 permit approvals to date and nearly 475 burned lots having traded.
New Home Sales
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Florida: In choppy 2026, one state is many homebuilding markets
Southwest Florida metros saw the steepest drops in 2025, led by Punta Gorda at -11.93%, as insurance and inventory weigh on demand
BuildersUpdate pay-at-closing model targets builders’ marketing risk
BuildersUpdate.com has rolled out a “pay upon performance” model that shifts new-home marketing costs from upfront spend to a flat fee due only when a sale closes, aiming squarely at builders’ growing concern over wasted lead-gen dollars in a choppy demand and rate environment. Announced March 26, 2026, the program lets homebuilders list communities on […]
Fort Worth growth resets the Dallas-Fort Worth housing map
For the past decade, Dallas-Fort Worth’s housing story has been written in bold letters along the U.S. 75 corridor – Frisco, McKinney, Plano and every patch of land north of there that could support a rooftop and a Starbucks. The northeast corner became a symbol of Texas growth: prices soared, commutes stretched and master-planned communities […]
Rekindling urgency: A Spring Selling 2026 homebuilders elegy
Show of hands. Who among us has purchased a home to live in – any home, in any place, at any price – without feeling at some point like we were on an emotional roller coaster? Anybody? Buying a home is one of those acts few would call entirely rational. For most of us, it […]
January new home sales fall 17.6%, weather and rates in focus
January new home sales fell to a 587,000 annual rate, down 17.6% from December, with prices at $400,500, after a positive sales year in 2025.
January “green shoots” won’t tell homebuilders what July will
If you walked the aisles at this year’s International Builders Show, you could feel it. The vibe wasn’t panic. It wasn’t euphoria. It was something in between – a cautious optimism that maybe, just maybe, the worst is behind us. Traffic anecdotes sounded a little better. Some builders spoke about steadier January sales activity. Conversations […]
New home sales still at multiyear highs
New home sales remain steady at 745,000 in December 2025, while housing permits show no growth and inventory declines.
Meritage holds its line as new-home demand turns inelastic
There’s a version of this market where “buying sales” becomes the default operating system for nearly everyone. When that happens, the question stops being whether incentives rise. They do. The real question becomes: who has the operational and balance-sheet self-control to decide where to lean in—and where to hold the line—even if it means slower […]
What D.R. Horton’s dominance means for every U.S. homebuilder
We’ve said it before. When D.R. Horton reports its quarterly earnings, what you’re watching isn’t just the scoreboard of America’s largest homebuilder. You’re watching a business model operating at a different altitude — and with different oxygen — than almost every other homebuilding enterprise in the country. And when it performs, the implications go far […]