Are homebuilders really launching a ‘Trump Homes’ rent-to-own plan?

An exclusive report published Tuesday by Bloomberg describes an ambitious proposal reportedly being developed by U.S. homebuilders: a massive, privately funded rent-to-own initiative branded internally as “Trump Homes,” potentially delivering up to one million houses and more than $250 billion in housing value. What more compelling story could there be, especially amidst a shaky, uncertain […]

Meritage holds its line as new-home demand turns inelastic

There’s a version of this market where “buying sales” becomes the default operating system for nearly everyone. When that happens, the question stops being whether incentives rise. They do. The real question becomes: who has the operational and balance-sheet self-control to decide where to lean in—and where to hold the line—even if it means slower […]

NVR’s Q4 and the value of staying land-light in a headwinds market

A headwinds-meets-crosswinds housing market buffets homebuilding business leaders as 2026’s spring selling stretch lies just ahead. Almost in everything, everywhere and all at once, homebuilding firms are buying sales, trying not to be among those whose inventory ages on the vine. An outlying knack for sustaining a new-order pace, defined less by price discovery and […]

What D.R. Horton’s dominance means for every U.S. homebuilder

What D.R. Horton’s dominance means for every U.S. homebuilder
We’ve said it before. When D.R. Horton reports its quarterly earnings, what you’re watching isn’t just the scoreboard of America’s largest homebuilder. You’re watching a business model operating at a different altitude — and with different oxygen — than almost every other homebuilding enterprise in the country. And when it performs, the implications go far […]