AR Homes launched its first AR Theatre in Port St. Lucie, offering buyers a 360-degree virtual model home experience with interactive floor plans and finishes.
Facing lower margins, Beazer Homes is betting on move-up buyers, more favorable pricing with contractors, and zero-energy-ready homes to improve profitability over the next year.
Buffett’s Berkshire didn’t leave housing in Q3 2025 — it reshaped exposure: sold D.R. Horton and increased Lennar, signaling which builders may best weather a soft, incentive‑heavy market.
Homebuilding’s biggest disruption isn’t AI—it’s culture. Learn how leading builders are using trust, clarity, and adaptability to succeed as margins tighten and AI reshapes workflows.