Are homebuilders really launching a ‘Trump Homes’ rent-to-own plan?

An exclusive report published Tuesday by Bloomberg describes an ambitious proposal reportedly being developed by U.S. homebuilders: a massive, privately funded rent-to-own initiative branded internally as “Trump Homes,” potentially delivering up to one million houses and more than $250 billion in housing value. What more compelling story could there be, especially amidst a shaky, uncertain […]

Meritage holds its line as new-home demand turns inelastic

There’s a version of this market where “buying sales” becomes the default operating system for nearly everyone. When that happens, the question stops being whether incentives rise. They do. The real question becomes: who has the operational and balance-sheet self-control to decide where to lean in—and where to hold the line—even if it means slower […]

NVR’s Q4 and the value of staying land-light in a headwinds market

A headwinds-meets-crosswinds housing market buffets homebuilding business leaders as 2026’s spring selling stretch lies just ahead. Almost in everything, everywhere and all at once, homebuilding firms are buying sales, trying not to be among those whose inventory ages on the vine. An outlying knack for sustaining a new-order pace, defined less by price discovery and […]

Indiana bill targets housing affordability with state zoning changes

Another state vs. local jurisdiction showdown is brewing up in Indiana. Lawmakers there are poised to strip cities of much of their power over where and how new housing is built, setting up a clash over who holds the reins of local growth and – critically – housing development. Indiana’s proposed bill would transform how […]

Policy clash: how two housing policies blend to price out millions

It goes with the insanity of today’s U.S. housing affordability crisis that two rights can make a wrong. Two federal policies — each designed to lower the lifetime operating cost of owning a home — can instead combine to raise the barrier to entry so high that millions of households never get through the front […]