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Rocket makes a Super Bowl commercial comeback

February 10, 2025 by bp56691
The ad aired nationally during the second quarter and was set to a reimagined version of John Denver’s “Take Me Home, Country Roads.”
Categories HWmember, Marketing, Mortgage, Rocket Mortgage

Bijoy John joins Sage Home Loans as senior VP of marketing

January 30, 2025 by bp56691
Bijoy John joins Sage Home Loans as senior VP of marketing
John will focus on leading borrower retention efforts and has prior industry experience with Freedom Mortgage, Newrez and Rate.
Categories Lenders, Marketing, Mortgage, People Movers, Team Leaders

How reverse mortgage pros will seek to connect with clients in 2025

January 7, 2025 by bp56691
The reverse mortgage industry is ready to hit the ground running in its efforts to connect with new clients in 2025.
Categories Fairway Independent Mortgage, Finance of America, HECM, HWmember, Marketing, New American Funding, Reverse

Longbridge, Mutual of Omaha attempt to reach settlement over deceptive marketing accusations

December 11, 2024 by bp56691
An ongoing lawsuit between two major reverse mortgage lenders, Mutual of Omaha Mortgage and Longbridge Financial, over marketing practices could come to an end if both parties can reach a settlement agreement prior to going to trial.
Categories California, Longbridge Financial, Marketing, Mutual of Omaha, Retirement Funding Solutions, Reverse

Collabra’s Russ Cofano: ‘Sick brokerages’ will cause the real estate industry to suffer

December 2, 2024 by bp56691
Collabra Technology CEO Russ Cofano joins the “Real Estate Insiders Unfiltered” podcast to explore legal battles, clear cooperation and leadership.
Categories Brokerage, Lead Generation, Marketing, Podcasts, Real Estate, Technology

FOA seeks to ‘modernize’ reverse mortgage outreach efforts to seniors

November 12, 2024 by bp56691
FOA President Kristen Sieffert discusses the creation of a new digital innovation team and a new approach to the company’s product marketing.
Categories Earnings, Finance of America, Marketing, Reverse, Technology
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