Smith Douglas Homes prioritizes pace over price, plays the long game
Smith Douglas posted 28% higher net new orders in Q1 2026, but gross margin fell to 19.6% as incentives hit 730 basis points.
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Housing starts overachieved in March amid warning signs aplenty
March starts reached 1.5 million, single-family 1.03 million, while permits fell 10.8% and completions dropped 13.5% year over year.
What if the housing shortage era is ending for some metros?
The Changing Landscape “This is not a forecast. A forecast is a prediction, the validity of which my ego and I are professionally responsible for. What I offer here is speculation – something that is likely enough to write about but not so likely that my ego hangs in the balance.” – George Friedman “When […]
PulteGroup targets margin stability through an upward mix shift
PulteGroup’s Q1 2026 ASP fell 5% to $542,000, incentives rose to 10.9%, and gross margin declined to 24.4%.
Beazer Homes CEO Allan Merrill on sustainability and affordability
Beazer Homes CEO Alan Merrill says employee service initiatives help build culture across the company’s divisions, including fundraising tied to an annual half-marathon. He also discusses Beazer’s long-running focus on energy efficiency, durability, and expanding solar communities.
A look at Taylor Morrison’s eye-catching marketing campaign
Taylor Morrison partnered with Liquid Death on a sweepstakes to give away a roughly $355,000 home. The campaign launched March 31 and generated 3,500 leads in the first 24 hours, with entries tied to product purchases and community tours.
Texas builder breaks ground on first community with Japanese firm
Hankyu Hanshin and Bridge Tower broke ground on a 97-lot Corinth project as a new JV targets for-sale communities across Texas.
Tri Pointe Homes unveils its new wellness models in Utah
Tri Pointe debuts LivingWell in a 7,700-square foot Utah model, expanding LivingSmart features and targeting a HERS 59 rating.
A capital-light, local model could power this off-site builder’s plan to scale
Reframe Systems is scaling a distributed microfactory model for modular and panelized housing, targeting high-cost markets. The company expects 48 unit deliveries in 2026, with a goal of up to 200 units in 2027 as its first full-scale microfactory site comes online.
Barrier to entry: builders’ first challenge is to work through a glut
Texas home prices fell in 2025 but forecasts show gains in 2026 as builders slow new construction and population growth continues.