eXp Realty has announced the launch of eXp New Homes, a specialized division designed to help agents expand into the new construction market — from boutique urban developments to large master-planned communities.
The division aims to bridge the gap between traditional brokerage services and the specialized needs of developers.
By providing education, tools and resources focused on new construction inventory, eXp New Homes is designed to help agents navigate the complexities of the development process while delivering a higher level of service to clients, leaders said.
“We aren’t just looking for the next listing; we’re looking toward the next horizon of how global communities are built and experienced,” said Leo Pareja, CEO of eXp Realty. “The launch of eXp New Homes is our strategic response to the evolving needs of the new construction sector — where precision and partnership are the ultimate currencies.
“We are empowering our agents to move beyond the traditional resale mindset and step confidently into the role of a strategic new home sales partner.”
Agents participating in the program will have access to builder-focused training, certifications and a global referral network intended to help them collaborate more closely with developers and represent new construction communities.
The new division provides agents with several tools and resources aimed at helping them succeed in the builder and development space, including:
- eXp New Homes Certification: A training program designed to help agents enter the new construction sector and better understand how development projects are structured, marketed and sold.
- Marketing and branding resources: Agents gain access to marketing materials tailored to new construction properties — including signage, brochures and digital templates designed for builder communities.
- Builder-focused tools: The program includes systems for project staffing, scheduling, builder reporting, marketing asset management and presentation tools designed to support sales operations.
- Community and collaboration: Members will also participate in biweekly masterminds and networking opportunities with other new home specialists and industry leaders.
“eXp New Homes represents a definitive commitment to excellence in the new construction environment,” said Wendy Forsythe, chief marketing officer at eXp Realty. “We are providing a platform for our agents to grow alongside some of the most innovative builders in the industry.”