Ashton Woods leans into discipline as orders and margins slide
Net new orders fell 6.7% and gross margin slid to 22.7% as incentives and land costs pressured returns
Net new orders fell 6.7% and gross margin slid to 22.7% as incentives and land costs pressured returns
Nearly 4,000 agents from 20 countries heard product launches and a Gary Vaynerchuk keynote speech on content and AI
Builders report 60% to 80% crew losses in some markets, while September net orders fell 19.5%, Wolfe says
New workflows let lenders pull credit files without scores and add them later
The milestone comes as borrowing costs remain elevated
The 7-step plan follows July’s ROAD to Housing Act change, rulemaking and HUD code updates could take 1-plus years