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An Investment in Knowledge Pays the Best Interest

- Benjamin Franklin

Price joined Better in June 2025 after leading fintech work at FHFA and Figure Technologies

Letter to NAAG cites the Zillow-Redfin settlement, pocket listings, and “Contact Agent” routing as key targets

The Fort Worth builder rebuilt ERP, data, and floor plan workflows before moving into AI use cases

East Hampton duo has $160M in career sales volume and ranked No. 13 among small teams in the 2026 RealTrends Verified City list

The company also extended its 50-bps pricing promo through Sept. 30

The stock trades at about 1.05x tangible book after a 16% decline, with ROE most sensitive to margin shifts