Builders gut check what buyers may like vs. what they’ll pay for
Homebuilders lean into multifunctional rooms, storage-first kitchens, and warm palettes as generations trade size for affordability.
Architecture
Auto Added by WPeMatico
Homebuilders turn to digital pre-sales to drive buyer confidence
Homebuilders use digital pre-sales to increase buyer confidence, improve operational accuracy, and adapt to shifting market demands in 2026.
New home price premium hits record low
Monthly payments for new and existing homes are nearly equal due to builder incentives and stagnating prices. New home buyers saw lower rates and down payments in Q3.