Ownli has launched its real estate platform nationwide across 43 states, positioning its commission-free model as an alternative to current compensation fees, the company announced Tuesday.
The Denver-based company said that as of March 1, 2026, its platform features more than 500,000 active properties across the U.S., representing $313 billion in total market value and a median home price of $730,000. Listings span all major U.S. markets, with the largest concentrations in Texas and Florida.
Ownli’s model allows homeowners to list and price properties directly and gives buyers access to verified nationwide listings and real-time market data without traditional agent commissions. The company positions the product as a way to surface pricing and transaction data upfront and to remove some of the procedural complexity and surprise costs that typically emerge late in a sale.
The launch comes as the residential brokerage industry faces structural change following the National Association of Realtors’ settlement over broker commissions and buyer-broker rules. Commission practices are under heightened legal and regulatory scrutiny, large brokerages and franchises are consolidating, and affordability pressures are keeping many would-be buyers on the sidelines even as rates stabilize.
According to Ownli, users on the platform save an average of $42,832 in commission costs per transaction compared with a traditional percentage-based model. The company reports that sellers in the $400,000 to $500,000 price range save about $25,000 on average, while sellers of $1 million-plus homes save more than $160,000. Buyers using the platform do not factor in traditional buyer-agent fees that are typically paid by sellers, which the company argues can make their offers more competitive.
“Search got modern. Pricing didn’t,” CEO Blake O’Shaughnessy said in the launch announcement. “When fees don’t match the actual complexity of a deal, people notice. We think it’s time consumers had another option.”
Instead of the conventional percentage commission structure, Ownli is built around direct listing by homeowners, who retain control over pricing strategy and negotiation. Buyers access real-time data and property information without what the company describes as intermediary gatekeeping.
Ownli said Texas and Florida are currently its largest markets, with more than 106,000 properties worth $59.5 billion in Texas and more than 100,000 properties worth $75 billion in Florida. Both states have been among the most active and competitive housing markets in the country over the past several years, and they are also hotbeds for experimentation with alternative listing models, discount brokers and fee-for-service offerings.
For housing professionals, Ownli’s national expansion is another signal that alternative compensation and service models are likely to keep gaining attention in the wake of the NAR settlement. While most transactions today still flow through traditional full-service brokerages, increased price sensitivity, rising equity stakes for long-term owners and regulatory focus on steering and transparency are creating an opening for platforms that decouple compensation from sale price.
How quickly consumers and practitioners adopt models like Ownli’s will depend on local norms, MLS participation rules, state-level agency laws and how buyers and sellers value hands-on representation versus direct, tech-enabled workflows. But the company’s scale at launch — with hundreds of thousands of listings and concentration in large Sun Belt markets — indicates that the competitive landscape for both listing agents and discount brokerages is likely to become more fragmented.
Ownli describes itself as a real estate technology company focused on transparency, simplicity and affordability by pairing exhaustive real estate data with a consumer-facing interface.
This article was generated using HousingWire Automation and reviewed by a HousingWire editor before publication. The system helps convert company announcements and industry data into HousingWire-style news coverage.